Building Brand Credibility with Aliya Amershi

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Aliya Amershi of Codefree App Launch to discuss her career journey! Without further ado, let’s get started! 

Meggie: Hey Aliya, thanks so much for chatting with us today! To start, how would you describe yourself in one sentence? 

Aliya: I am a Tech Coach and Startup Founder at Codefree App Launch

Meggie: Amazing! Can you tell us about a moment from your career journey that has been particularly meaningful or rewarding to you? 

Aliya: The day was when I got my first glowing testimonial for my new tech coaching business that gave me the confidence and inspiration that I was actually on to something amazing and that people actually loved and were willing to pay for something that I created all on my own.

Meggie: Love a good confidence boost! Next question - What advice do you have for anyone looking to build their own brand? 

Aliya: My advice is that you should FIRST have done something incredible that serves others with proof of concept before you can start brand building. This includes solving a real problem that truly helps people, actually creating a product of value that people want, launching your amazing idea that people love, etc. Only then do you have some legit credibility to start working on and growing your brand.

“You should FIRST have done something incredible that serves others with proof of concept before you can start brand building”

— Aliya Amershi

Meggie: Some solid advice! Shifting gears a bit, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Aliya: Negotiation for me comes in the form of sales. FIRST and foremost you have to 1000% believe that what you are selling will in fact serve others and improve their lives. Then next it's all about practice, practice, practice. You need to have at least 30 to 100 conversations to even start becoming a pro.

“FIRST and foremost you have to 1000% believe that what you are selling will in fact serve others”

— Aliya Amershi

Meggie: Practice is key! Thank you again, Aliya, for chatting with us today. We appreciate your time and insights!

To learn more about Aliya and her company, check her out on Instagram @aliyatechcoach, and visit her website.

Clarifying Your Vision with Maria Gilfoyle

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Maria Gilfoyle of The Power Thread to discuss her career journey and all things negotiation. Let’s get started!

Meggie: Hey Maria, thanks for chatting with us today! To start us off, how would you describe yourself in one sentence? 

Maria: I am an adventure loving and creative person that loves style and innovation."

Meggie: Love it! Next question, what advice do you have for anyone who is looking to build their own brand? 

Maria: To build a brand you need to have a clear vision, but be patient. Get started on your vision right away, but give time to let it change. Have a clear vision and goal, but listen to your customer and allow it to adapt as needed.

“To build a brand you need to have a clear vision, but be patient”

— Maria Gilfoyle

Meggie: Some great advice! Shifting gears a bit, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Maria: I would recommend having a very clear ask, reason for your ask, and 2-3 reasons that the person you are talking to should support your ask. If the answer is no, ask them what you need to do for them to say yes. Ask that person to set up an action plan with you to get to that raise or promotion.

“If the answer is no, ask them what you need to do for them to say yes”

— Maria Gilfoyle

Meggie: Amazing! Thanks again, Maria, for taking the time to chat with us today. We appreciate it!

To hear more from Maria, check her out on Instagram @mariagilfoyle, and visit her website.

Marketing to Yourself with Alexis Monson

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We chatted with Alexis Monson of Punk Post Co. to discuss all things career. Without further ado, let’s get started! 

Meggie: Hey Lex, thanks so much for agreeing to chat with us today! To start us off, how would you describe yourself in one sentence? 

Alexis: Working on & building @punkpostco all day, every day.

Meggie: Love it! For our next question, can you tell us about a day from your career journey that has been super memorable for you?

Alexis: Oh god. Probably the day we launched it was a nightmare. The app was crashing left and right. I wanted to hide under a rock. But I couldn't do that. So instead. I personally emailed each and every person who downloaded Punkpost, thanked them for trying us out, apologized for the bugs, let them know we were working on it and I would follow up as soon as we had fixes for them. I had such a great response from this. People are actually very kind when they see the human in your product. Also... it's so easy to remember the hard days and not as easy to remember the great days. That's why an app like PepTalkHer is so important and useful. It helps you focus on the positive and be grateful for those good moments, which, that sort of gratitude and positivity just leads to better, more authentic and more productive work. 

Meggie: Thank you! I’m glad that you have found the app to be helpful. Okay, next question: What advice do you have for anyone looking to build their own brand? 

“Be authentic”

— Alexis Monson

Alexis: Be authentic. For Punkpost, it's been easy because the product is something that all of us legit use and so we are really just marketing it to ourselves and what we like to see in a product. But I know not everyone who is creating a brand is marketing to themselves or people like them, and in that case, just know your customer so well that you can empathize and identify with them to the point that you feel like you are them. And the only way to do that is to continually talk to your customer (and I mean in real life) and ask them questions.

Meggie: Some great advice! Shifting gears a bit, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Alexis: Practice. Practice in front of people who you trust and who have been there. Get their feedback. Incorporate their tips. But don't go too wild with it. There does get to a point when you're trying to perfect your pitch... and if you get too caught in that loop it can be detrimental. So I would say get two rounds of feedback... and then just go for it.

“Practice in front of people who you trust and who have been there”

— Alexis Monson

Meggie: Thanks again, Alexis, for chatting with us today. We appreciate your time and insights! 

To hear more from Alexis, check her out on Instagram @lexmons.

To learn more about her company, Punk Post, check out their website.

Shira Atkins on the Value of Hard Work

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Shira Atkins, co-founder of the Wonder Media Network, to discuss her career journey. Without further ado, let’s get into it!

Meggie: Hey Shira, thanks for taking the time to chat with us today! Can you start us off by describing yourself in one sentence?

Shira: I'm the co-founder of Wonder Media Network, a podcasting company dedicated to the amplification of underrepresented voices. Because we're 1.5 years in, all else is eclipsed by dedication to building the team & our success!

“All else is eclipsed by dedication to building the team & our success!”

— Shira Atkins

Meggie: Amazing, Love that! Next question - What is a super memorable and rewarding moment from your career journey so far? 

Shira: I'll never forget the day we made our first big sale. We got the email saying "YES WE'RE IN!" and Jenny and I literally leapt up from our seats and started dancing.

Meggie: Always nice to celebrate a Win! Speaking of wins, what advice do you have for anyone looking to build their own brand?

Shira: Nothing means more than hard work.

“Nothing means more than hard work”

— Shira Atkins

Meggie: Some great advice! Shifting gears a bit, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Shira: I never want to be jittery in these conversations, and I certainly don't want to seem anything other than totally confident. So I listen to pump up songs, take very deep breaths, and make sure that wherever I am, my feet are either firmly planted on the floor or I'm in a position where my chest can be totally open, shoulders relaxed.

Meggie: Sounds like you’ve got a good handle on staying grounded! Thanks again, Shira, for chatting with us today! We appreciate your insights! 

To learn more about Shira and her work, check her out on Instagram @shiraatkins, or on her website.

Discovering What You Really Want with Belma McCaffrey

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We chatted with Belma McCaffrey, CEO and founder of Work Bigger. Belma is a career and leadership coach focused on building the next generation of purpose-driven leaders. Without further ado, let’s get into it! 

Meggie: Hey Belma, thanks so much for sitting down to chat with us today! Let’s dive right in with our first question - How would you describe yourself in one sentence? 

Belma: I'm driven, lead with heart first, and am obsessed with challenging the status quo and human potential.

Meggie: Love it! Speaking of being driven, how did you get to where you are today in your career?

Belma: I've gotten to this point in my life and career by never giving up. I look at each struggle as an opportunity to learn and grow versus something I need to get right. I also care deeply about people and supporting others in their journey.

Meggie: Sounds like an excellent strategy! Switching gears a bit, have you ever felt like an imposter in your career? If so, How'd you move past this?

“I look at each struggle as an opportunity to learn and grow”

— Belma McCaffrey

Belma: I'll never forget resigning from my full time job to run Work Bigger full time. I worked for the largest news organization in the world for 5 years, and spent 2 of those years building Work Bigger on the side. I was so scared to leave the security of my full time gig and to go off on my own. I cried when I gave notice. But I was also ready and knew making the decision to leave was best for my colleagues and myself. I was ready.

Meggie: Wow, that is a very impressive career pivot! While on the topic of career transitions, what advice do you have for anyone who is trying to build their own brand?

Belma: Find out who you are at the core. Connect with that part of yourself and the parts that you feel will best serve your customers. Share that.

“Find out who you are at the core. Connect with that part of yourself ”

— Belma McCaffrey

Meggie: Some awesome advice! On the topic of advice, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Belma: (1) Work on mindset first. As a career coach, I always get questions on "how do I make the ask" but before you even go into the negotiation, check in with how you're feeling and where you're most lacking confidence. Then you can create a plan based on that (2) Create your plan! Get clear on your ideal # (and always ask for more) and your bottom line. These numbers should anchor you and what you want. And really ask yourself - what do I want? Not "what do they pay?" You'll get to that eventually. But first ask yourself, what you really want.

“But first ask yourself, what you really want”

— Belma McCaffrey

Meggie: What do you really want - such a great question to ask! Okay, time for our final question! What book or podcast are you reading or listening to right now? 

Belma: Ina May's Guide to Childbirth as I prepare for baby #2, and I just finished Clockwork - a great book about setting up systems and processes in your business.

Meggie: Wonderful! Thanks again, Belma, for chatting with us today. We appreciate your time and your insights! 

To learn more about Belma and her company, check out Work Bigger on Instagram @workbigger, or on their website.

Can You Have an Uncomfortable Convo for 10k? Negotiation Advice with Rose Reid

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Rose Reid of iHeartRadio’s “The Women”. Rose is an NYC based podcast host and executive producer. Let’s dive right in to the interview! 

Meggie: Hey Rose, thanks so much for agreeing to chat with us today!  Let’s get started. First question - How would you describe yourself in one sentence? 

Rose: I am the host and executive producer of a new podcast called "The Women," from iHeartRadio.

Meggie: Love it! Switching gears a bit, what is one of the most rewarding or memorable experiences from your career journey? 

Rose: Last year, I was asked to host a series of interviews at the Nairobi Summit in Kenya. It was the 25th anniversary of the women's bill of rights ratified by over 170 countries (Cairo 1994). I had the chance to interview the Executive Director of UN Women, Phmuzile Mlambo-Ngucka. She has been Executive Director of UN Women since 2013. Prior to being one of the highest-ranking women in the UN, she was deputy President of South Africa. One of the most touching moments she shared with me was when I asked her, "Phumzile, how did you became a minister in Nelson Mandela's cabinet?" She told me that he invited her to her office, and when she walked in, he said, "I want you to be a minister," and she immediately said, "Why me? There are so many qualified people, I'm not ready." And he told her, "I've been a prisoner most of my life; no one trained me to be the President. You learn on the job, and I believe in you." She was only supposed to chat with me for half an hour, but we spent an hour talking about her activism ending apartheid, how she and her then-fiance, now husband, would communicate for years via letters while he was imprisoned. She spoke about how supporting women cuts across every major vertical that is pressing for the 21st century. She spoke from the heart, and was full of humor, ending the interview by saying how important it is to laugh at yourself, not take yourself so seriously. She was a-mazing.

“Supporting women cuts across every major vertical that is pressing for the 21st century”

— Rose Reid

Meggie: She sounds amazing! Speaking of being amazing, what advice would you give to anyone who is looking to build their own brand?

Rose: What is your focus? Stay close to that dream, that goal, and let that guide how you spend, or liberate, your time.

“Let that guide how you spend, or liberate, your time”

— Rose Reid

Meggie: Some great advice! Next question - How do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Rose: I have many steps! Market research. Ask a man. Get a figure that I can believe. Start a little higher. Walk through the steps and practice with multiple people. Then I get HYPED! And I speak in MY WAY. I like to chat. I like to be excited, I like to talk it through. When I negotiate, I am still myself. I say the number. Then I STAY SILENT. I sit. I tell myself, "Can I have an uncomfortable conversation for 10K? Yes. Sit in it." And I make sure I can wear something I can sweat in. And those are my personal tricks.

“Can I have an uncomfortable conversation for 10K? Yes”

— Rose Reid

Meggie: 10k for an uncomfortable conversation sounds like a pretty good deal to me! Rose, thanks again for taking the time to chat with us today! We appreciate it!

To hear more from Rose, check her out on Instagram @RoseReid and check out her podcast, The Women.

How to Build Resilience with Amanda Williams

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We interviewed Amanda Williams of Yellow Panda about all things career and entrepreneurship. Amanda is the director of Yellow Panda, a modern and innovative PR firm. Without further ado, let’s get started! 

Meggie: Hey Amanda, thanks so much for chatting with us today! Let’s get right into it! Can you start us off by describing yourself in one sentence? 

Amanda: Hi Meggie, can do! I’d describe myself as a professional attention seeker with 9+ years managing politicians’ and entrepreneurs’ public images. 

Meggie: Amazing! Now that we know what you do, can you tell us a bit about how you got to where you are today?

Amanda: Without going into too much detail, I faced a lot of challenges growing up that would either make or break a person. For example, I went to 7 schools and was always the new girl. I survived bullying for the best part of 15+ years, and I ran away from home at 16 because I could no longer live under the same roof as my mother who, may her soul rest in peace, suffered from prescription drug addiction. I had to grow up FAST and had a lot of responsibility in the family home so I didn't have a normal transition from my teens to adulthood. I saw work as an escape so as soon as I was able to get a job, I got one and it was the only time I ever left the house. As a result, I developed an incredible work ethic. I could write a book on all the challenges I have faced in my 35 years, but I am grateful for all the lessons. I wouldn't be as resilient as I am today without hardship. I see it as a blessing which continues to serve me well as an entrepreneur.

“ I wouldn’t be as resilient as I am today without hardship”

— Amanda Williams

Meggie: Wow, very powerful stuff - Shifting gears a bit, what are some of the most impactful and memorable moments from your career?

Amanda: Today was pretty epic so I will start there. I was notified today that three of my clients are finalists in the outstanding leadership awards and you cannot wipe the smile off my face right now. It's worth mentioning this is happening in the midst of COVID-19 so any good news right now is just the ducks nuts! My most memorable days at work are usually a result of getting a win for my client.

Meggie: That’s great to hear! Onto our next question - What advice do you have for anyone looking to build their own brand?

Amanda: To be yourself. I have worn so many masks throughout my life and the moment I surrendered to trying to fit in everything changed. I went from being a people pleaser to being a people magnet and since then, I continue to draw in the most incredible like minded people into my life!

“ I have worn so many masks throughout my life and the moment I surrendered to trying to fit in everything changed”

— Amanda Williams

Meggie: Love that! ! Speaking of advice - How do you prepare for negotiation conversations?  We'd love to hear all your hacks & top tips or awesome advice you've received!

Amanda: By default. I always seek to understand a person's motive because I believe once you know what someone wants, you can reverse engineer a way there. I’m also a bit of a prepper. I research and prepare briefs before heading into any sort of negotiation. I have also developed my own survey to collect information prior to meeting with potential clients. This survey is designed to give me clues as to whether the respondent would be an ideal client. I developed it by thinking about the information I wanted from them and then I figured out a way to ask, without being too intrusive. After first establishing the motive, I then look for clues as to what sort of problems need to be solved. I then workshop/brainstorm solutions to those problems before we meet so that I can demonstrate my abilities and capabilities during our meeting. Some people say, don’t give ideas or advice away for free, but pitching a few ideas can go a long way in winning someone over. I’ve also had a lot of success throughout my career offering to do something as a kind gesture first without asking for anything in return. In short, go into all negotiations prepared, show initiative and don’t give up! Not all negotiations go our way, the key is to be persistent.

“Not all negotiations go our way, the key is to be persistent”

— Amanda Williams

Meggie: Preparation is so crucial! OK - last Question! What types of books and podcasts have you been keeping up with lately? 

Amanda: I spend all day trawling news sites, listening to podcasts and scanning emails from industry experts. Every day is information overload here, but I wouldn't have it any other way. I am a total sponge! I go through phases where I want to know more about something that ties into my work. Right now it's data and analytics and lately I've been spending a lot of time on Harvard Business Review and BandT.

Meggie: Thanks again, Amanda, for taking the time to chat with us today! We appreciate it! 

For more content from Amanda, check her out on Instagram @amandapandawilliams and on her website.

Working Towards Gender Equality with Jen Ransholt

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Jen Ransholt of The Uncommon Project to discuss all things negotiation and career! Jen is the creative director for The Uncommon Project and has a passion for achieving gender equality in the workplace. Without further ado, let’s get started! 

Meggie: Hey Jen, thanks so much for taking the time to chat with us today! Let’s dive right in with our first question - How would you describe yourself in one sentence? 

Jen: Hi Meggie, I’d describe myself as a curious, purpose seeking advocate for change.

Meggie: Love that description! Next question - What's your job title & how did you get where you are today?

Jen: I´m originally from Scandinavia, I´m born and raised in Sweden but then studied and worked in Norway, New York and am now living in Australia. To complement my degree in Communication from Queensland University of Technology, I also undertook studies in how to foster purpose driven change with Harvard Business School. I have always enjoyed exploring new places and cultures, and changing countries has allowed me to gain a wide range of international and industry experience. After completing a Scandinavian Leadership Program through work, I discovered that my passion lay in working towards creating greater good for employees, organizations and society. The differences that I´ve seen in our cultures inspired me to help work towards having change happen quicker within equality. I now run a company called The Uncommon Project, which is a boutique advisory specializing within communication and diversity across multiple disciplines. We undertake a research and evidence based first approach to curate impactful change. At the start of the year I had the pleasure to partner with the leading Scandinavian diversity platform, Equality Check, to further drive the equality agenda in Australia.

“ I discovered that my passion lay in working towards creating greater good for employees, organizations and society”

— Jen Ransholt

Meggie: Very impressive! Next question - What is a very memorable moment from your career journey? 

Jen: I had an equality experience that made me understand quite quickly that our generation can´t wait and hope for the system to change, we have to realize that we are the system! I was interviewing for another job, the exact same position and industry but with a different firm. A male friend of mine told me beforehand what salary the male colleagues were on and gave me some insights into what I could negotiate for. It was a significantly higher amount than what I was currently on (hello new lifestyle!) I felt really guilty or greedy after the interview as I knew I had asked for a salary that was nowhere near my current one. Turns out they offered me the role and the salary with extra benefits on top without any problems. If I wouldn’t have had the knowledge of my male colleagues´ salaries or what was possible to negotiate for, it would have been a completely different outcome. We often get asked about the salary in our previous job and then the new company bases the starting salary on this amount. But if women are paid less than men from the beginning, the gender pay gap will only follow us around for the rest of our careers. We have to remember that our previous employers´ view/mistakes on equal pay is not a reflection of our worth.

“Our generation can´t wait and hope for the system to change, we have to realize that we are the system!”

— Jen Ransholt

Meggie: Some very good points! Shifting gears a bit, what advice do you have for those looking to build their own brands?

Jen: Start with building a strong foundation by creating a brand about something that makes you extremely passionate. It takes longevity to succeed and it helps if you can clearly visualize your desired outcome. Make sure you approach your relationships with integrity and consistency. To gain trust, long-term growth and success it is important that a brand is authentic and really lives up to what it claims to be. Choose communication styles and aesthetics that will foster brand recognition to allow your audience to get used to you and get to know you. Remember as well that the essence of a brand can be conveyed in the form of storytelling, and this is your chance to stand out as we all have unique stories to tell.

“To gain trust, long-term growth and success it is important that a brand is authentic ”

— Jen Ransholt

Meggie: How do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Jen: I always do my research first. I believe that to be able to have a successful negotiation session, you need to come from a place of understanding and knowledge. If you are negotiating a salary at an interview my top tips from an equal pay perspective would be: Always research the company, salary level for the role, and if possible get an insight to male colleagues´ salaries as well to make sure you don't get paid less because of your gender. A lot of recruitment companies do salary surveys on a yearly basis and this is information you can use to your advantage. Make sure you are aware of the negotiation frames. Maybe it is not only the base salary that you can negotiate. Have a look at bonus, extra paid holiday, company car etc. This is unfortunately where many women miss out as it`s been suggested in research that men are more confident or aware of what else they can negotiate for. If the recruiter or hiring manager asks you the question: what was your salary in your previous role? My advice is to answer the question by saying that your expectation for this position/role is XXX. Remember that your previous employer´s view on equality/ mistakes on equal pay is not a reflection of your worth, and you should not be punished for it throughout your whole career. If the person who interviews you keeps insisting on knowing your previous salary, you should consider it as a major red flag. It is a sign that they may not operate with transparency and equal pay. They should be hiring you based on the current industry/ position rate.

Meggie: I agree, coming from a place of knowledge is super helpful! Ok- Last question: What book or podcast are you currently reading or listening to? 

Jen: I´m currently reading: Thinking, Fast and Slow By Daniel Kahneman.

Meggie: Jen, thank you again for chatting with us today! We appreciate you taking the time. 

To see more from Jen, check her out on Instagram at @jennyransholt , and for more information about her company, The Uncommon Project, visit their website.

Convince Yourself First with Cynthia Pong

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with career coach Cynthia Pong to discuss her career journey and to see what advice she has for professional women. Cynthia is a speaker, author, and the creator of Embrace Change NYC, her career consulting practice for women of color. Let’s get started! 

Meggie: Hey Cynthia, thanks so much for chatting with us today! To start us off, how would you describe yourself in one sentence? 

Cynthia: Thanks, Meggie. I’d describe myself as a feminist career coach for women of color

Meggie: Amazing! Speaking of your role as a career coach, how did you get where you are today?

Cynthia: Through lots of trial and error!

Meggie: Nothing wrong with a little bit of trial and error! Switching gears a bit, have you ever felt like an imposter in your career? If so, How'd you move past this?

Cynthia: The day I had my first major speaking engagement! I was presenting at LinkedIn's TransformHER conference for women of color. I had never spoken to a group that large (100+) in a live setting and it was at LinkedIn's NYC headquarters, so I was really nervous! But it was exhilarating and wonderful to be in that community with the women of color in the audience. And the talk itself went really well. It was also very different from my usual days, which I spend in my home office meeting with my clients over video chat, doing work for different individual clients, interacting on social media, doing business development, working on projects like my book on career change for women of color (coming out Summer 2020!).

Meggie: Sounds like quite the experience! As someone who helps clients to navigate their careers, what advice do you have for anyone looking to build their own brand? 

“It’s important to find a way to do this and a frequency of interfacing publicly that is *sustainable* for you”

— Cynthia Pong

Cynthia: Find a way to express yourself (e.g., writing or speaking) that is true to you (though it can be limited to presenting one side of you) and put yourself out there consistently (even if it's not every day – it's better to ramp things up than to go too hard at the beginning and burn yourself out). It's important to find a way to do this and a frequency of interfacing publicly that is *sustainable* for you.

Meggie: Love the emphasis on putting yourself out there! Speaking of that, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Cynthia: 1. Read Never Split the Difference. 2. Put yourself in the shoes of the person you'll be negotiating with (and make sure they're the one who makes the call on what you're asking for!). 3. Frame all your arguments and talking points so that person will be likely to hear and understand you. 4. Spend most of the conversation listening, asking open-ended How or What questions, mirroring. 5. Know what numbers are at play for you if this is a monetary/financial negotiation (e.g., what you'd ideally want, your bottom line, industry standards, etc.). 6. Remember that if you believe, they believe. So make sure that you sound like you've convinced yourself first!

“Make sure that you sound like you’ve convinced yourself first!”

— Cynthia Pong

Meggie: Convince yourself first - what an awesome way to put it! Final question - What’s something you are reading or listening to that you find interesting? 

Cynthia: I'm reading Freedom Is a Constant Struggle by Dr. Angela Davis. And I'm listening to The Untitled Episode, a recently released podcast episode from The Kondabolu Brothers.

Meggie: Cynthia, thank you again for taking the time to chat with us today! We appreciate the opportunity! 

To learn more about Cynthia and her career coaching services, check her out on Instagram @embracechangeNYC, or on her website.

Building Brands Authentically with Fleur Madden

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We interviewed CEO and entrepreneur, Fleur Madden, about all things career! Fleur is the CEO of Freelancing Gems, a community and job platform for women. Let’s get right into it! 

Meggie: Hey Fleur, thanks for chatting with us today! Let’s get started. First question - How would you describe yourself in one sentence? 

Fleur: CEO of Freelancing Gems, Female Founder, Entrepreneur, Mum, wife, daughter, sister and a fabulous friend!

Meggie: Awesome answer! Speaking of your roles as a CEO, Female Founder, and Entrepreneur, how did you get to where you are today?

Fleur: Resilience and tenacity. You have to be prepared to get back in the ring and keep fighting when you get knocked down. I also know no one is coming to save me, so you have to take control of your own destiny and create the life and career of your dreams!

“You have to be prepared to get back in the ring and keep fighting when you get knocked down”

— Fleur Madden

Meggie: Love that comparison! On a different note, what is a major or memorable moment from your career journey?

Fleur: The day I settled on the sale of my first business to a multinational business. I had owned that business for 14 years. It was such a major milestone in my life as I had started that business when I was 23 and sold it when I was 36, so it had defined who I was as an adult. For the first time in my life I was free to make decisions that were right for me and my family, not decisions that were right for the business as the CEO and the throat to choke.

Meggie:  Wow, sounds like quite the milestone! Shifting gears a bit, what advice do you have for anyone looking to build their own brand? Love to know how it relates to your journey! 

“Be consistent, live and breathe your brand every day”

— Fleur Madden

Fleur: Be consistent, live and breathe your brand every day, recruit people that will also be amazing brand ambassadors. I personally resonate with brands that stand for something and have a really clear authentic voice.

“I personally resonate with brands that stand for something and have a really clear authentic voice”

— Fleur Madden

Meggie: Consistency is key! Next question - How do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Fleur: Know your worth, ensure you are competitive in the market and that you aren't under selling yourself which women have a tendency to do. When you are negotiating pay, always keep your eye contact also, looking away or around the room indicates it isn't an important conversation or you are uncomfortable.

Meggie: Yes - knowing your worth is super important! Last Question - are there any interesting or helpful podcasts you’ve been listening to that you would recommend? 

Fleur: I love the Create and Cultivate Podcast Work Party!

Meggie: Amazing! Fleur, thanks again for taking the time to chat with us today! We appreciate it. 

To hear more from Fleur, check out her Instagram @fleurcmadden, and to learn more about her company, Freelancing Gems, find them on Instagram @freelancinggems, or on their website.

Moving Out of Your Own Way with Uli Beutter Cohen

At PepTalkHer, we’re on a mission to empower YOU to know your worth and understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Uli Beutter Cohen of the Subway Book Review for a quick chat about all things negotiation, tips and tactics. Uli is an amazing artist and author and is all around a very impressive human being. Without further ado, let’s take a look at our conversation with Uli! 

Meggie: Uli, thank you so much for joining us here at PepTalkHer today. You’ve had an amazing career - from creating Subway Book Review to working with brands like Adidas and Warby Parker, you really have so much to offer!  So let’s get started off with a quick intro - how would you describe yourself in one sentence?

Uli: I'm a New York City-based artist, documentarian and the creator of Subway Book Review.

Meggie: All very impressive! Relating to how you might be described, what's your job title and how did you get where you are today?

Uli: I'm a filmmaker by trade who founded a creative agency and ran it for 6 years (big clients, big dreams) until I moved to New York City and built my own storytelling platform: Subway Book Review which is all about storytelling by the people for the people.

Meggie: What a beautiful ethos for the company. As a founder of multiple businesses, have you ever felt like an imposter in your career? If so, How'd you move past this?

Uli: SURE. How does any woman move out of her own way? Therapy. Really good therapy and introspection (ie. living with the moon phases) and having a high-quality circle of advisors. Also by committing to making big moves for no reason other than to try it and see what happens.

“How does any woman move out of her own way? Therapy. Really good therapy and introspection ”

— Uli Beutter Cohen

Meggie: Speaking about those big moves - did you ever agree to something in your career that you now regret doing?

Uli: Yes, but I try to keep in mind that people care a lot less about what we do than we think - unless it's really bad racism, capitalism, sexism, or another -ism which should always be cared about.

“ I try to keep in mind that people care a lot less about what we do than we think”

— Uli Beutter Cohen

Meggie: That’s a great point, very important to keep things in perspective. As you know, we here at PepTalkHer are all about empowering women to know their worth and their value. A huge part of this is negotiating salary and promotions. How do you prepare for negotiation conversations?

Uli: Having a sky in the pie and low risk ask, making a "menu" of options for the person I negotiate with, staying level by not lowering myself in status, coming from a place of opportunity and expansion always. And always: LISTENING to what is ACTUALLY being said. There's more, but this is a good start I think.

Meggie: Wise words! Speaking of knowing your worth, who has taught you the most about knowing your value in the workplace?

Uli: The people who have undervalued and/or rejected me. By the nature of my work, I get rejected a lot (I might be the most rejected woman in New York). Every person who undervalues or rejects me gives me an opportunity to sink deeper into my own knowledge about my value.

“Every person who undervalues or rejects me gives me an opportunity to sink deeper into my own knowledge about my value”

— Uli Beutter Cohen

Meggie: Very profound! I think we could all benefit from this mindset. Thank you so much, Uli, for taking the time out of your day to chat with us. It’s been a pleasure!

Check out Uli’s amazing work through @subwaybookreview and on her personal Instagram, @theubc.

Creating a Clear Vision with Tanya Abbey

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We took the time to chat with Tanya Abbey of Black Wolf Group, a  firm specialized in the delivery of recruitment, labour hire and business improvement. Tanya is also the founder of Place Me, an Australia-based career placement operation. 

Meggie: Hey Tanya, thank you for taking the time to chat with us today! Let’s get right into it! To start us off, how would you describe yourself in one sentence? 

Tanya: Hi Meggie, I would describe myself as a professional who cares deeply about empowering individuals in their careers and helping companies grow. 

Meggie: Love to hear it! Speaking of careers,  how did you get to where you are today?

Tanya: Through the support of my husband, family and close circle of friends. Having a clear vision, being authentic and doing what we say we’re going to do. Through late nights, many sacrifices, hard work persistence and only seeing one path to success.

“ Having a clear vision, being authentic and doing what we say we’re going to do”

— Tanya Abbey

Meggie: Sounds like a recipe for success! Next question - What is a super memorable and impactful moment from your career journey?

Tanya: Every day is amazing and different. A standout for me is when we ran an internal training centre for our staff to measure performance and assess skills gaps. During the day, I had two external mentors/friends, our operations manager and the other executive director perform role play scenarios. It was fun, but as a collective, the team definitely felt out of their comfort zones. As a result, we found that team members, from all levels, had a clearer understanding around peoples roles and strengths and closer bonds were formed. For me, it was a moment I won't forget because I felt incredibly proud of the success we have achieved as a group to date in front of my respected mentors and friends.

Meggie: Wow, that seems like it was a really neat experience! For our next question, what advice would you give to anyone looking to build their own brand?

Tanya: Having an amazing PR person,  and being true and authentic and having passion for what you do. If you lack conviction and passion, people see straight through it.

“If you lack conviction and passion, people see straight through it”

— Tanya Abbey

Meggie: Awesome! Last question -  How do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Tanya: It's important in negotiations to be prepared. You need to have a plan which is ideally accompanied by hard-evidence to support your desired outcome. Preparation for negotiations can be improved by keeping a journal of ‘key’ facts, any personal or professional wins or case studies. And remember, no doesn’t always mean no, don't give up. Learn from negotiation failures to re-strategise your position for round two, three or four!

“Learn from negotiation failures to re-strategise”

— Tanya Abbey

Meggie: Thanks again, Tanya, for chatting with us today. We appreciate your time!

For more content from Tanya, you can check her out on Instagram @tanya.abbey or on her website.

Lisa Hamilton Knows Her Worth - And Here's How You Can Too!

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Lisa Hamilton - podcast host, journalist and presenter. Lisa is a multi-talented individual and the host of the ever amazing Vaycay podcast. We are thrilled to be able to chat with her and to learn from her journey in the world of work. Without further ado, here’s the receipts from our conversation with  Lisa Hamilton! 

Meggie: Hi Lisa, thank you for chatting with us here at PepTalkHer! Why don’t we get started with a bit of an intro - how would you describe yourself in one sentence?

Lisa: An ambitious gal who’s just a tad eccentric.

Meggie: Well, we here at PepTalkHer are big fans of ambitious gals! Tell me, what's your current job title & how did you get where you are today?

Lisa: I'm a Presenter, Journalist and Podcaster. I started out with a degree in Journalism before entering into the wonderful world of television and digital media.

Meggie: Very impressive! Let’s jump right in: have you ever felt like an imposter in your career? If so, how did you move past this?

Lisa: So often! When I became the host of MTV Australia I felt like I didn't fit the mould of what a typical "MTV" personality should look/act like. After some good old therapy I worked through my reservations and learnt that I had every right to be exactly where I was.

Meggie: We love a good therapy session! As we know, having a great support system can be instrumental in overcoming challenges as well. Who is your cheer squad that lifts you up and cheers you on?

Lisa: I wouldn't be where I am today without my cheer squad - they're the ones who pick me up when I doubt myself and remind me that I have worked so hard to get to where I am. When I want to give up, they tell me, "NO HUN!"

“When I want to give up, they tell me, ‘NO HUN!’”

— Lisa Hamilton

Meggie: Sounds like you’ve got a great squad cheering you on! As you know, at PepTalkHer, we’re all about empowering women to know their worth and their value, and a huge part of this is negotiating salary and promotions. How do you prepare for negotiation conversations?

Lisa: One of the best takeaways from PepTalkHer has been keeping a professional diary to note down my wins. This gives me all the factual evidence to bolster my requests when asking for remuneration for my worth! I'm still working on this but FEAR is the only thing getting in the way of getting what you deserve. Unlearning the fear is such a huge step towards gaining the confidence you need for these conversations.

“One of the best takeaways from PepTalkHer has been keeping a professional diary to note down my wins”

— Lisa Hamilton

Meggie: Great to hear that PepTalkHer has been helpful to you in your journey! Speaking of fear and unlearning, did you ever agree to something in your career that you now regret doing?

Lisa: Yes! When I worked for a major media network I continuously agreed to work on projects with commercial partners without additional pay. My company was making a profit but I was not being paid for my work outside of my role. I wish I had spoken up and demanded my worth but I was afraid I would be seen as difficult and wouldn't be given other opportunities.

“ I wish I had spoken up and demanded my worth but I was afraid I would be seen as difficult and wouldn’t be given other opportunities”

— Lisa Hamilton

Meggie: Ah, the age old struggle - knowing and demanding your worth. On the topic of worth, who has taught you the most about knowing your value in the workplace?

Lisa: Can I say you, Meggie?! You’ve been my mentor from the day dot and I always look up to you to give me advice. I respect your 'no bullsh*t' attitude and try to carry that vibe with me throughout my career.

Meggie: Thank you so much Lisa for the kind words and for taking the time to talk with us. It's been a pleasure to chat with you!

Make sure to check out Lisa’s podcast, Vacay, where she chats to a new celeb guest every week about their best (and worst!) travel stories. Out every Tuesday wherever you can consume podcasts.

Find Lisa on Instagram at @lisakham!

Sarika Bansal on Navigating Non-Traditional Career Paths

At PepTalkHer, we’re on a mission to empower YOU to know your worth and understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Sarika Bansal, editor of Tread Brightly: Notes on Ethical Travel to discuss her career journey. Sarika is a multi-talented individual with a passion for travel who we at PepTalkHer are super excited to get to learn from. Without further ado, let’s dive into our conversation with Sarika! 

Meggie: Sarika, thank you so much for joining us here at PepTalkHer today. We are big fans of your work, especially your book! To kick things off, let’s get started with a quick intro - how would you describe yourself in one sentence?

Sarika: I am a writer, editor, and lover of travel.

Meggie: Wonderful! Relating to how you would describe yourself, What's your job title & how did you get where you are today?

Sarika: I am a writer, editor, and podcast host. Since entering college, I knew I wanted to work in "development" in some way -- I became involved with HIV/AIDS activism, and I wanted to do something to make the world a more just place. I started my career in management consulting at McKinsey & Co, based in Mumbai, India, because I didn't feel like I had any real skills to offer an NGO. I then worked in microfinance, which took me to small towns and villages across India. I realized then that my contribution to working in "development" would be to help people see each other as human beings. I decided to become a journalist in 2010, which has led me down many different paths. I have done freelance writing, I have been a journalist trainer with the Solutions Journalism Network, I led two social impact publications at Medium, and I started and ran a digital magazine called BRIGHT Magazine (from 2017-2019). BRIGHT told fresh and creative stories about health, education, and gender. After closing the magazine, I began working on a book called Tread Brightly: Notes on Ethical Travel (treadbrightlybook.com) and also started a podcast series called Driving Change: Made in Africa.

“Since entering college, I knew I wanted to work in ‘development’ in some way”

— Sarika Bansal

Meggie: That’s quite the career! Looks like you’ve done a lot to get to where you are today. Even with all of these amazing accomplishments, have you ever felt like an imposter in your career? If so, How'd you move past this?

Sarika: Many times! I do not have a "traditional" background in journalism, which has often made me feel inferior. Whenever that feeling creeps in, I remember what my nontraditional background offers me that others may not possess.

“I remember what my nontraditional background offers me that others may not possess”

— Sarika Bansal

Meggie: Sounds like a great strategy - nothing like knowing your worth to ward off Imposter Syndrome. We would love to know who is in your cheer squad? Your ride or die crew, your allies who get you through, lift you up and cheer you on? Love to know how important they've been in your journey.

Sarika: I have a wonderful crew of friends from college who are such big supporters. I also developed a cheer squad when I decided to move into journalism, and asked a few professors and prominent journalists to be my mentors. Finally, I feel incredibly lucky that I have a loving and supportive family.

Meggie: That’s awesome! Glad to hear that you have such a strong support system. Shifting gears a bit here for the next question, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received.

Sarika: Someone once told me that negotiations are all about trust, and I try to remember that when going into conversations like that. I try to make sure people see my humanity, and vice versa.

“Someone once told me that negotiations are all about trust, and I try to remember that when going into conversations like that”

— Sarika Bansal

Meggie: That’s quite the insight and a great point. On a slightly different note, have you ever agreed to something in your career that you now regret doing? 

Sarika: Of course, I'm sure everyone has! One thing I can point to is that when I started BRIGHT Magazine, I had gotten a large check from a donor to do so. I thus didn't spend any time looking for more money when I started, when I should have been in fundraising mode from the beginning.

Meggie: Very insightful!  Thank you so much, Sarika, for taking the time to sit and chat with us here at PepTalkHer. We appreciate you!

Remember to go check out Sarika and her work on Instagram @sarika008, and to visit her website for more amazing content!

Building Community & Confidence with Sam Safer Valentine

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We took the time to interview business-minded Norby Co-Founder, Sam Safer Valentine, about all things career. Sam has had an extremely versatile career and has some very interesting insights into navigating your personal career journeys! Without further ado, let’s get right into the interview.

Meggie: Hey Sam, thank you for taking the time to chat with us today!  To kick things off, why don’t you tell us how you’d describe yourself in one sentence? 

Sam: Thank you, Meggie. I’d describe myself as a dreamer and a can’t stop, won’t stop kind of human, driven by a passion for growing brands that help others thrive.

Meggie: Wonderful! Speaking of passions, what's your job title & how did you get where you are today?

Sam: I’m the Co-founder & COO of Norby, a venture-backed startup empowering creators to activate their communities and grow their biz with simplified community success and marketing tools. I’ve had an episodic career, which I have loved - some might consider me a generalist or T-shaped, which through the years I have come to believe is a huge strength and prepared me for this moment! However, I’m an operator and community builder at heart. I was a fashion curator for a hot minute, published books on 20th century British fashion and textiles; I’ve headed up brand communications on the commercial side of the Victoria & Albert Museum in London and ran audience engagement at The Met Store in NYC. I started a boutique marketing and sales agency where I helped founders grow or pivot their business. I’ve done a lot! To get to where I am today, I’ve worked incredibly hard, and I’ve been able to do all these rad roles by staying curious, even when the going got tough, never turning down a challenge, and learning as I went. I have also been fortunate to work with amazing business leaders, colleagues, and friends who have helped me along with every twist and turn. My network and relationships have been beyond important to me, it’s something I truly cherish.

“ I’m an operator and community builder at heart”

— Sam Safer Valentine

Meggie: Sounds like you’ve had a well-rounded career journey! Even with all of these accomplishments, have you ever felt like an imposter in your career? If so, How'd you move past this?

Sam: All the dang time! Ha! In each new role, along each of my journeys there have been specific moments where I felt beyond fraudulent and even as we scale Norby, I've had a few wobbly spells with imposter syndrome. A couple of things have helped me, writing post-it notes to myself that I stick above my desk or on my mirror, phrases or sayings that feel empowering to me and get me in an ‘I can do this, I can do hard things (thank you queen Glennon Doyle)’ mindset. Working with an executive coach has helped me to take quick action when I notice negative thoughts creeping in - just quickly jotting down those pesky thoughts to get them out of me, taking a deep breath and moving forward, also writing down how I’ve added value to the team/ business even on that day has been a game-changer in shifting some of those feelings. And when there are big yet exciting projects that I need to do for the business that feels uncomfortable because they are new like IG Lives, Podcasts, and interviews like this, I prepare a lot (!) and practice. It makes me feel grounded and over time has really helped me feel comfortable and gain confidence.

“It makes me feel grounded and over time has really helped me feel comfortable and gain confidence”

— Sam Safer Valentine

Meggie: Some great advice! So glad you’ve found ways to overcome imposter syndrome that work for you. Onto our next question: Who is in your cheer squad? Your ride or die crew, your allies who get you through, lift you up and cheer you on? Love to know how important they've been in your journey.

Sam: My cheer squad rolls deep! Honestly, we would be here for days if I talked about them all ;) I’ve created an amazing chosen family, humans I have known since I was 7 through to my college crew, my husband, my fam, previous bosses, mentors, and other kick-ass business owners and female founders. My therapist, my executive coach, Nick, and Steven my co-founders (it literally takes a village) - they have all been so so important to my journey - from supporting me, giving me tough love, coaching me, keeping me honest, showing me how to ask for help, pushing me to be the best I can be every day or just letting me cry. Would not be here today without ‘em

Meggie: Nothing like having a solid cheer squad! On a different note, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Sam: I’m sure it has been said before here a million times - but know your worth, even if it feels scary too! And once you feel that worth, go a bit bigger! One of my dearest friends has always encouraged me to have BDE (hope I can say that here!) and ask for that bit more because you never get what you don’t ask for. I also think it is important to game plan the negotiation, know what you want, know what you are willing to compromise on, and know where you won’t budge and try to step in the other party's shoes too for a minute, it can help you see things from another perspective.

“Know your worth, even if it feels scary ”

— Sam Safer Valentine

Meggie: Yes! Knowing your worth and knowing what you want is super crucial. OK - last Question!Did you ever agree to something in your career that you now regret doing?

Sam: Nothing that I regret doing, I've learned from everything in my career however I have certainly taken on jobs, clients, or sold to retailers that I really did not want to do but did out of necessity. Be it paying the bills or employees or that extra cash to invest in something. I have been clear-eyed about that and for sure complained to some in the cheer squad mentioned above. But over time, I think you begin to understand where to put your energy, where not to, and sometimes that does take time and testing. Last but not least, would love to have the Pep Talk Her community on Norby. You can use my link HERE for a month free on me ;) 

Meggie: Thank you again, Sam, for chatting with us about your career journey! 

To hear more from Sam, check out her Instagram @samerinsafer 

And to learn more about her company, check out Norby on Instagram @bynorby , or on their website.

How To Become Next Level Confident with Janelle Lynnae

At PepTalkHer, we’re on a mission to empower YOU to know your worth and understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Janelle Lynnae of Next Level Confident to discuss her career journey. Janelle is a keynote speaker, confidence coach, and world changer who loves helping women succeed. Without further ado, let’s get into our conversation with Janelle! 

Meggie: Janelle, thank you so much for joining us here at PepTalkHer. We are big fans of your work with Next Level Confidence and are super excited to talk about all things career with you! So let’s get started off with a quick intro - how would you describe yourself in one sentence?

Janelle: I am a confident leader that loves living a life of sparkles and confetti!

Meggie: A life of sparkles and confetti sounds quite nice! Relating to how you might be described, what's your job title and how did you get where you are today?

Janelle: I am the Founder and CEO of Next Level Confident. Tbh, I used to think my life wasn't very valuable and I went through the motions for so many years. I felt like a hamster running on a wheel. I actually believed I was "supposed to" die young (you can listen to that whole story on my podcast, episode 1). After almost 8 years of believing that lie, I admitted the thoughts of death to some trusted mentors and they spoke truth over my life. They told me I was born for a specific purpose- our creator doesn't make mistakes. That night, I had a crazy mindset shift: I finally started believing that my life mattered and believing I get to live my whole life. After that I changed EVERYTHING. I changed my career, moved across the U.S., broke up with the man I had been with for 6 years… I just took crazy action on my life! I left behind everything mediocre and started expecting greatness. Of course it hasn't been a perfect journey but I am so proud of the life I'm living today! It breaks my heart how many women are held back by their limiting beliefs and don’t even realize it. I am so passionate about helping individuals uncover their limiting beliefs, claim their truth, shift their mindset, and live a life filled with purpose. Hence, launching Next Level Confident 3 years ago :)

“ It breaks my heart how many women are held back by their limiting beliefs and don’t even realize it”

— Janelle Lynnae

Meggie: What an inspirational story! On the topic of confidence, have you ever felt like an imposter in your career? If so, How'd you move past this?

Janelle: Of course! I feel imposter syndrome every day. It's awesome! lol. I actually tell women in The Confidence Workshop (a workshop I host for women in STEM corporations) that if they DON'T feel imposter syndrome, they probably aren't stretching themselves enough. I think time & repetition is the only way to potentially move past it. But it's not a bad thing! It's a great thing. Embrace the stretchiness!!! :)

“Embrace the stretchiness!!!”

— Janelle Lynnae

Meggie: Wow, love the ability to put a positive spin on things! Speaking of positivity, who is in your cheer squad? Love to know how important they've been in your journey

Janelle: My biggest cheerleader is my husband, Frankie. We pump each other's tires every day and remind each other how awesome we are! I wouldn't be where I am today without him. My parents, 3 brothers and best friends are extremely supportive of my business and they certainly cheer me on and vice versa. I've met a few female entrepreneurs in recent years that have actually become new best friends because they really get it. Having a community that understands your stage of life is so so helpful! I always remind myself that I'm the sum of the 5 people I hang around the most so it's VERY important for me to be around growth minded individuals as often as possible.

“Having a community that understands your stage of life is so so helpful!”

— Janelle Lynnae

Meggie: Very true - it’s so important to our growth to surround ourselves with great people. On a different note, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Janelle: I prepare for money conversations by: 1. Asking badass individuals in my space how much they are charging their clients, their pricing structures, etc so which helped me realize I was under-charging and encouraged me to raise my prices. 2. I read You Are a Badass at Making Money 4x in 2020 because I had a very unhealthy money mindset. Having an abundant money mindset is a game changer. 3. Before I have the money conversation, I write out all the numbers by hand in my journal and practice saying it out loud a few times so I'm prepared to ask for what I’m worth.

Meggie: So great that you have such a solid routine to prepare for negotiations! Thank you again, Janelle, for taking the time to sit down and chat with us. We appreciate all of your advice and insights! 

Be sure to follow Janelle on Instagram @janelle_lynnae for more amazing content, and to follow her business @nextlevelconfident on Instagram, or on her website.

Surviving COVID through Culture and Community

At PepTalkHer, we’re on a mission to empower YOU to know your worth and understand your value in the workplace. And what better way to start than asking our favorite women in business?

We sat down with Anabel Chew, the co-founder of Asia’s biggest barre studio, WeBarre, and founder of Tiger Moms Club.

Meggie: Anabel, we’re so excited to sit down and chat with you! Firstly, how would you describe yourself in one sentence?

Anabel: A pint-sized pocket rocket!

Meggie: Yes, you are! You’re the co-founder of Asia’s leading barre studio, WeBarre. You have a couple of locations across Asia, owning studios in Singapore and Hong Kong. You’ve built such an amazing culture and community through the studios. Can you tell us how you ended up where you are today?

“The community, the energy, and the love were so real and so strong.”

— Anabel Chew

Anabel: I’d have to say- making meaningful connections and relationships, resilience and tenacity.

Meggie: Love that! Could you tell us about a day at work you'll never forget?

Anabel: The day was 4 April 2020 and Singapore went into a nationwide lockdown because of COVID. In all 5 years, we never thought we would shut our studios in Singapore and Hong Kong. It was a really emotional moment that I'll never forget - I was meaning to go on maternity leave in a few weeks, yet the future of WeBarre and the world seemed so uncertain and it's very unnerving for a planner and Type A personality like myself. The next day, we launched our virtual Zoom classes online and were so moved that our community showed up with us, sweating it out from their homes, with us. It's like we never left. The community, the energy, and the love were so real and so strong.

“Ensure that your personal brand is a genuine extension of who you are.”

Meggie: What an amazing experience to come out of 2020. You, and WeBarre, both have such strong branding. Can you give us your advice on creating a personal brand?

Anabel: Know what your personal values are, what you're willing or not willing to do, what you believe in, and what you stand for. Ensure that your personal brand is a genuine extension of who you are.

Meggie: Speaking of knowing your personal values, how do you prepare for negotiation conversations around salaries, promotions, and pay rises? What advice can you give us?

Anabel: Don't get overly attached to it and negotiate from a point where you have nothing to lose. But first things first, make you have the skills, assets, or talent to justify that raise or promotion! Then, knowing your worth, approach it from a perspective that you are adding value and how you can be an asset.

“Don’t get overly attached to it and negotiate from a point where you have nothing to lose.”

— Anabel Chew

Meggie: That’s some amazing advice, thank you so much! Knowing your worth rings true for me and is a huge part of our ethos at PepTalkHer. We want to know who has taught you the most about knowing your value in the workplace?

Anabel: My business partner. We are like iron that sharpens iron and challenge each other to always do better in our roles.

Meggie: That’s incredible! Anabel, it’s a delight to have you thank you so much for chatting with us!

Anabel’s advice on knowing your worth rings true for me and is a huge part of our ethos at PepTalkHer. Make sure you check out Anabel’s awesome work on Instagram & website.

If you’d like to know your worth, can I suggest joining our next Free 5 Day Career Challenge. The deal is, we spend 5 days together, working to supercharge your career success. It’s a 5 minute challenge a day plus a free live coaching call daily for you to join. You’ll have tactics you can put in place easily to move the needle on your career plans for the rest of the year (how is this year already half over?!) Sign up here!

Leading with how can I help YOU

At PepTalkHer, we’re on a mission to empower YOU to know your worth and understand your value in the workplace. And what better way to start than asking our favorite women in business?

We sat down with Susan McPherson, a passionate cause marketer, and corporate responsibility expert. Susan and I met at The Wing when I first moved to NYC. She’s one of those people who others ALWAYS mention. A serial connector and all round good human who’s just published a new book which I also highly recommend!

Meggie: Susan, thank you for chatting to PepTalkHer! Let’s start out with an intro - how would you describe yourself in one sentence?

Susan: I’m a Serial Connector, Seasoned Communicator, CEO, and Author of ‘The Lost Art of Connecting’.

Meggie: How did you get to where you are today?

Susan: Leading with how can I help YOU.

Meggie: Straight to the point - we love it! Can you tell us about a day at work you'll never forget?

Susan: The day I launched my company in 2013 (which was a complete accident), but from that day forward the business flowed in.

“Support others. The shine effect is real and when you lead with “how can I help” the world helps you.”

— Susan McPherson

Meggie: What’s your advice on growing a personal brand?

Susan: Support others. The shine effect is real and when you lead with "how can I help" the world helps you.

Meggie: You’ve had a lot of experience in business Susan, how do you prepare for negotiation conversations? What advice can you give us?

Susan: Always arm yourself with evidence-based data and lead with how your "ask" will actually help the overall organization be more successful.

Meggie: Who has taught you the most about knowing your value in the workplace? We'd love to know their advice too!

Susan: My former boss, Nancy Sells. In the early 90s, she taught me everything I could ever know about being a successful salesperson, account manager, or leader. Lead with kindness and lead with interest and curiosity in others.

Meggie: Susan, thank you so much for joining us! Congrats on the book launch! Find Susan on Instagram at @susanmcp1 and learn more about McPherson Strategies here.

If you’re also keen to learn how to know your value in the workplace like Susan does - I’d love you to join our Free 5 Day Career Challenge. Our SUCCESS SPRINT starts in a few weeks - sign up below to join!

“Always arm yourself with evidence-based data and lead with how your “ask” will actually help the overall organization be more successful.”

— Susan McPherson

How to Stand Up to Power

We were absolutely thrilled to sit down with the legendary journalist and female empowerment activist Gretchen Carlson.

In 2016, Gretchen filed a watershed lawsuit against Fox Chairman and CEO Roger Ailes for sexual harassment, causing dozens of other women to also step forward with similar stories. This scandal led the New York Times to look further into the actions of Bill O’Reilly and Harvey Weinstein, leading to the jail sentence of Weinstein. Gretchen’s lawsuit became a catalyst for the 2016 #MeToo movement, and has impacted generations of women in the workforce.

Gretchen was named one of Time Magazine’s 100 Most Influential People in 2017, has written two bestselling books (one of which we discuss today), and - fun fact - has interviewed every US Presidential candidate over the last two decades!

In 2019, Gretchen launched the Lift Our Voices initiative: dedicated to creating positive, systemic change in the workplace through the eradication of non-disclosure agreements. Gretchen’s story has been the inspiration behind The Loudest Voice, a Showtime miniseries starring Naomi Watts, and Bombshell, the Oscar-nominated film starring Margot Robbie, Nicole Kidman and Charlize Theron.

Gretchen was kind enough to join us to chat about her career, the #MeToo movement, and her go-to negotiation tactics.

Meggie: Gretchen, we are SO excited to speak with you today. Not that you need it - but let’s start with an intro - how would you describe yourself in one sentence?

Gretchen: I’m an acclaimed journalist, podcaster, best-selling author, female empowerment advocate, co-founder of LiftOurVoices.org to stop silencing women, and mom!

“I’m proud my actions helped to instigate the #metoo movement and I’m working hard every day to make the workplace safer for all.”

— Gretchen Carlson

Meggie: And we are so thrilled to be chatting with you today. Let’s get into the juicy stuff - what's your job title & how did you get to where you are today?

Gretchen: I’m a television journalist. I killed myself to get to the top of my profession working my way up through local TV markets to CBS News and then Fox News on the national scene. Never thought I'd become the face of harassment in the workplace but when there's a challenge in front of me I go for it. I'm proud my actions helped to instigate the #metoo movement and I'm working hard every day to make the workplace safer for all.

Meggie: You have always been a HUGE force for change, especially with the #MeToo movement, like you said. As a journalist myself, I’m unfortunately familiar with the politics in the industry. So I have a big question: have you ever felt like an imposter in your career? If so, how did you move past this?

Gretchen: Uhhh ... yes. I finally told the truth. But finding the courage to stand up to power isn't like walking into a room and turning on a light switch. Building courage can take months or even years. I finally decided to jump off the cliff when I realized my career was going to be taken away from me and it wasn't my choice. I decided if I don't jump, who will?

“But soon I started hearing from women all over the world who also shared their stories of pain and shame and agony over workplace inequities, and I realized we were an army of survivors. ”

— Gretchen Carlson

Meggie: That feeling - of your career being taken away from you with nothing you could do - must have been gut-wrenching. And making a huge leap like that takes serious courage - and serious support. Are there any special people who lift you up and cheer you on? How have they been important in your journey?

Gretchen: After I filed my lawsuit, I felt so alone. But soon I started hearing from women all over the world who also shared their stories of pain and shame and agony over workplace inequities, and I realized we were an army of survivors. They really buoyed my spirits during some dark days. It's why I wrote my book "Be Fierce" to honor these invisible women, who had come forward, were promptly blacklisted, demoted, and fired, and never worked in their chosen professions ever again. One of my favorite quotes is "One woman can make a difference but together we rock the world!" (anonymous). And we are doing just that!

Meggie: I love that - ‘an army of survivors'. We are obsessed with your book and love the running theme of women reclaiming their power. A big way to do that in the workforce is getting paid what we deserve. Could you tell us how you prepare for negotiation conversations?

Gretchen: Women are socialized to not fight for themselves and accept lesser than because we are taught not to make waves. Men are taught to stand up for themselves and in fact when they do they are given a badge of honor. I always tell young women especially to stop being so damn nice! Once we get past the stereotypes of "Oh, she's just being bossy", we actually start to make a change - and soon we're all standing up and asking for what we deserve.

“I always tell young women especially to stop being so damn nice!”

Meggie: Preaching to the choir! Speaking of asking for what you deserve, who has taught you the most about knowing your value in the workplace?

Gretchen: Some of my bosses in TV believed in me and put me in positions where I really had to sink or swim. It challenged me to be my best and I will never forget that. I in turn always mentored especially young women coming up the ranks. We're in this together and sometimes women feel like they're straddling the fence of trying to fit into the boys’ club and trying to help other women. Of course, if we put more women in positions of power we wouldn't have to worry about that!

Meggie: You’re exactly right about that! It’s frustrating to be put in a position of trying to fit in, but trying to break the mould at the same time. We have one more question - did you ever agree to something in your career that you now regret doing?

Gretchen: Ha! So glad I didn't give in to some of the requests made of me along the way! My issue was not being able to "disagree" with things thrown my way and having to fight triply hard to hang on to my dignity and credibility. It's why I'm working so hard through my advocacy work and Lift Our Voices to end the silencing mechanisms in the workplace like NDAs that hold women and people of color back from truly reaching the levels they deserve and allow companies to hide their dirty laundry.

Meggie: What an amazing note to finish on. Gretchen, you are an absolute legend and icon. Thank you so much for sharing your journey with us and for doing all that you do for women and people of color. It’s been a true honor!

Make sure to check out Gretchen’s activism and work through @liftourvoices and on her personal Instagram, @gretchencarlson.

If you’d like to know your worth, can we suggest joining our next Free 5 Day Career Challenge? The deal is, we spend 5 days together, working to supercharge your career success. You’re busy though right? SAME! That’s why we’ve made it 5 minutes a day for the 5 days. Plus if you want you can join me on our free daily coaching call during the 5-day challenge. Sign up below - see you there!

How to Build Meaningful Business Connections

At PepTalkHer, we’re on a mission to empower YOU to know your worth and understand your value in the workplace. And who better to hear from than one of our favorite women in business?

We chatted with Stephanie Cartin, all-around legend and co-host of the Entreprenista podcast. The Entreprenista brand has now extended to the Entreprenista League. Launched in 2021, The League is a community of trailblazing women who want to build their reputation and make the most of their success.

Check out our chat with Stephanie!

Meggie: Stephanie, we are so excited to chat with you today! First up - how would you describe yourself in one sentence?

Stephanie: I am an Entreprenista, a mama and my purpose is to spread positivity and hope to others.

Meggie: We love Entreprenista at PepTalkHer - we’ve all joined the League! Can you tell us how you got to where you are today?

Stephanie: I'm the CEO of Entreprenista, Co-Founder of Socialfly, and the Co-Founder of Markid. I also Co-Host the Entreprenista Podcast! My Entreprenista journey has been an evolution. I am where I am today because of the community I have built and surrounded myself with, hard work, grit, and determination. Through all of the NO's and setbacks, I never gave up.

Meggie: You mentioned setbacks - have you ever felt like an imposter in your career?

Stephanie: When we started Socialfly, our social media agency, social media was still in its infancy. While I knew more about social media than the average person, I was still learning each day. I remember being so nervous when I would speak at events when we were just starting out but learned quickly that the more you practice and put yourself out there, the easier it becomes. Practice, practice, practice.

“When we started Socialfly, our social media agency, social media was still in its infancy.”

— Stephanie Cartin

Meggie: Who is in your cheer squad? How have they been important on your journey?

Stephanie: I've always surrounded myself with other entreprenistas. We have been able to build businesses together, support one another and help one another through tough times personally and in business. This is why we started the Entreprenista League, our members’ community for Entreprenistas who are looking for support to grow their business and make meaningful business connections. We took the best parts of all of the groups we had joined over the years and created our own community so we could connect and help as many women business owners and leaders as possible. We wanted to be able to share all of the lessons and business tools we have used to grow and scale our business. Community is absolutely everything when growing a business and we would not be where we are today without it.

“We wanted to be able to share all of the lessons and business tools we have used to grow and scale our business”

— Stephanie Cartin

Meggie: Could you tell us how you prepare for negotiation conversations around salary and promotions? 

Stephanie: Know your worth and value. Go into any negotiation prepared with what you want the outcome to be.

Meggie: Such great advice - we’re all about knowing your worth. Could you tell us about someone who has taught you the most about knowing your value in the workplace?

“Go into any negotiation prepared with what you want the outcome to be.”

— Stephanie Cartin

Stephanie: Hearing from other Entreprenistas about the value I have been able to bring to them in their lives and careers has helped me personally understand my value.

Meggie: And finally, have you ever agreed to something that you regret doing? What lesson did you learn as a result?

Stephanie: I have always learned to trust your gut. If something does not feel right, it probably isn't. There have been a few times in our business journey we went against what we felt was right based on listening to someone else's advice and we learned we were right all along and had the answers.

“If something does not feel right, it probably isn’t. ”

— Stephanie Cartin

Meggie: Stephanie, thank you so much for chatting with us today!

You can follow Stephanie on Instagram at @stephjillcartin and check out @entreprenistas, @entreprenistaleague, @socialfly, and @hellomarkid on IG too.

Stephanie’s advice on knowing your worth and value is so true for me and is a huge part of our ethos at PepTalkHer.

If you’d like to know your worth, can I suggest joining our next Free 5 Day Career Challenge. The deal is, we spend 5 days together, working to supercharge your career success. You’re busy though right? SAME! That’s why we’ve made it 5 minutes a day for the 5 days. Plus if you want you can join me on our free daily coaching call during the 5 day challenge. Sign up below - see you there!