At PepTalkHer, we’re on a mission to empower YOU to know your worth and understand your value in the workplace. And what better way to start than asking our favorite women in business?
We sat down with Susan McPherson, a passionate cause marketer, and corporate responsibility expert. Susan and I met at The Wing when I first moved to NYC. She’s one of those people who others ALWAYS mention. A serial connector and all round good human who’s just published a new book which I also highly recommend!
Meggie: Susan, thank you for chatting to PepTalkHer! Let’s start out with an intro - how would you describe yourself in one sentence?
Susan: I’m a Serial Connector, Seasoned Communicator, CEO, and Author of ‘The Lost Art of Connecting’.
Meggie: How did you get to where you are today?
Susan: Leading with how can I help YOU.
Meggie: Straight to the point - we love it! Can you tell us about a day at work you'll never forget?
Susan: The day I launched my company in 2013 (which was a complete accident), but from that day forward the business flowed in.
“Support others. The shine effect is real and when you lead with “how can I help” the world helps you.”
Meggie: What’s your advice on growing a personal brand?
Susan: Support others. The shine effect is real and when you lead with "how can I help" the world helps you.
Meggie: You’ve had a lot of experience in business Susan, how do you prepare for negotiation conversations? What advice can you give us?
Susan: Always arm yourself with evidence-based data and lead with how your "ask" will actually help the overall organization be more successful.
Meggie: Who has taught you the most about knowing your value in the workplace? We'd love to know their advice too!
Susan: My former boss, Nancy Sells. In the early 90s, she taught me everything I could ever know about being a successful salesperson, account manager, or leader. Lead with kindness and lead with interest and curiosity in others.
Meggie: Susan, thank you so much for joining us! Congrats on the book launch! Find Susan on Instagram at @susanmcp1 and learn more about McPherson Strategies here.
If you’re also keen to learn how to know your value in the workplace like Susan does - I’d love you to join our Free 5 Day Career Challenge. Our SUCCESS SPRINT starts in a few weeks - sign up below to join!
“Always arm yourself with evidence-based data and lead with how your “ask” will actually help the overall organization be more successful.”