Shira Atkins on the Value of Hard Work

At PepTalkHer, we’re on a mission to empower YOU to know your worth and to understand your value in the workplace. And what better way to start than by asking our favourite women in business?

We sat down with Shira Atkins, co-founder of the Wonder Media Network, to discuss her career journey. Without further ado, let’s get into it!

Meggie: Hey Shira, thanks for taking the time to chat with us today! Can you start us off by describing yourself in one sentence?

Shira: I'm the co-founder of Wonder Media Network, a podcasting company dedicated to the amplification of underrepresented voices. Because we're 1.5 years in, all else is eclipsed by dedication to building the team & our success!

All else is eclipsed by dedication to building the team & our success!
— Shira Atkins

Meggie: Amazing, Love that! Next question - What is a super memorable and rewarding moment from your career journey so far? 

Shira: I'll never forget the day we made our first big sale. We got the email saying "YES WE'RE IN!" and Jenny and I literally leapt up from our seats and started dancing.

Meggie: Always nice to celebrate a Win! Speaking of wins, what advice do you have for anyone looking to build their own brand?

Shira: Nothing means more than hard work.

Nothing means more than hard work
— Shira Atkins

Meggie: Some great advice! Shifting gears a bit, how do you prepare for negotiation conversations? We'd love to hear all your hacks & top tips or awesome advice you've received!

Shira: I never want to be jittery in these conversations, and I certainly don't want to seem anything other than totally confident. So I listen to pump up songs, take very deep breaths, and make sure that wherever I am, my feet are either firmly planted on the floor or I'm in a position where my chest can be totally open, shoulders relaxed.

Meggie: Sounds like you’ve got a good handle on staying grounded! Thanks again, Shira, for chatting with us today! We appreciate your insights! 

To learn more about Shira and her work, check her out on Instagram @shiraatkins, or on her website.