KEIKO - Power Wish Founder & Lunalogy Inc. CEO

Meet Japan’s number one astrologer, Keiko.

Tell us about a day at work you'll never forget! 

One day, I was stopped at a stoplight while riding in a taxi and a woman came up and knocked on the window.  I opened the window and she said to me, “Keiko, I love using all your products!”  It was a very moving moment.

How do you prepare for negotiation conversations?

I always put together a list of services that I can provide to the person I am negotiating with.

Did you ever agree to something in a negotiation you now regret doing? 

No, never.

What’s one tip would you tell your younger self about negotiating? 

For starters, begin by liking the person you are negotiating with.

What's your advice about growing a brand or a personal brand? 

1. Go for the gold doing whatever you are the best at. 

2. Don’t waver.

3. Create your own original things.

4. Make swift decisions.

5. Don’t waste time hesitating. (If you have to hesitate about something then just don’t do it!)

Can you tell us about a time you experienced imposter syndrome and how you overcame it? 

When my sales go down I definitely feel deflated, but I take this as a sign that if things aren’t going well then change is needed. In fact, making bold changes to products and direction allows for new development opportunities to come into view.

Has there been one person instrumental to your growth and success? How did they impact you?

A past boyfriend.  While he was still a university student, he started a very successful company and he always spoke enthusiastically about new business ideas.  His influence is without a doubt what led me to recognize that business is interesting.

Who do you draw inspiration from?

There isn’t anyone person in particular. However, for some reason, a lot of good ideas and inspiration seem to come to me when I am drying my hair after washing it. I have no idea why.  

Once when I was drinking with a director of a publishing company, I casually mentioned this to him and the next day, I received a brand new Dyson hairdryer in the mail lol.

Who has taught you the most about knowing your value in the workplace?

Readers of my books and my editors.  In addition to running a company, I have sold over 1.3 million books in Japan, and the comments that I receive from my readers every time I publish a book have been the most valuable source of advice because they tell me about my strengths.

Do you have a routine or habit that you practice that allows you to do what you do?

One of my habits is to do yoga for about 20 minutes before I go to sleep. I have been doing this for over two decades (!) now.

What has been your biggest or best failure and what did you take from it?

When I started my company, I partnered with someone who was unfamiliar with internet business practices. I realized that partnering with someone lacking knowledge of the internet was akin to corporate suicide.

What's your personal quirk or point of difference that has helped you to excel in your field?

When I am making decisions, I trust my intuition, and I trust the information that comes from my five senses. For example, if I feel my skin starts to crawl then I immediately stop, but if I feel a warm fuzzy sensation in my stomach then I go for it.

What's the worst piece of advice you've been given and why was it so awful/useful?

Generally speaking, they say “think carefully before acting” but in my opinion, this doesn’t apply at all to business. That’s because intuitive and instant decisions are what lead to success.

Can you describe how you have got to this point in your life and career?

Ever since I was a little girl, I’ve had a natural connection with the Universe. I could read astrology charts without anyone teaching me. It was just a gift that I was born with.

So eventually, after leaving my job at the largest advertising company in Japan, I started writing horoscopes and sharing them on my blog and newsletter. Before I knew it, I had tens of thousands of followers, and they started to ask me if I could teach them the logic behind my readings. However, traditional astrology can be very complicated. I wanted to find a way to simplify it so that anyone could learn and use it.

That’s when I thought of the Moon. It’s the closest celestial body to the earth, and it also helps explain 80% of all astrological events. This is why I decided to base my teaching on the Moon and call it “Lunalogy.”

What would you be doing if you weren't on your current path?

I would be in Greece helping my friend run a company.

What’s your favorite quote? 

“Millionaires don’t use astrology, billionaires do.”  By J.P. Morgan

Are you reading or listening to anything at the moment?

I recently read The Analects of Confucius.  It caught my eye when I went into my deceased father’s study, so I grabbed it.  I was very impressed by Confucius’ teachings, and it made me realize that what is important as a person has not changed for several thousand years.

You can check out Keiko’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

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CYNTHIA PONG - Embrace Change Founder & Feminist Career Strategist

Get to know Cynthia Pong, a feminist career coach for women of color.

Tell us about a day at work you'll never forget! 

The day I had my first major speaking engagement! I presented at LinkedIn's TransformHER conference for women of color. I had never spoken to a group that large (100+) in a live setting and it was at LinkedIn's NYC headquarters, so I was really nervous! But it was exhilarating and wonderful to be in that community with the women of color in the audience. 

The talk itself went really well. It was also very different from my usual days, which I spend in my home office meeting with my clients over video chat, doing work for different individual clients, interacting on social media, doing business development, working on projects like my book on career change for women of color (coming out Summer 2020!).

What's your advice about growing a personal brand? 

Find a way to express yourself (e.g., writing or speaking) that is true to you (though it can be limited to presenting one side of you) and put yourself out there consistently even if it's not every day. It's better to ramp things up than to go too hard at the beginning and burn yourself out. It's important to find a way to do this and a frequency of interfacing publicly that is “sustainable” for you.

How do you prepare for negotiation conversations?

1. Read Never Split the Difference. 

2. Put yourself in the shoes of the person you'll be negotiating with (and make sure they're the one who makes the call on what you're asking for!). 

3. Frame all your arguments and talking points so that that person will be likely to hear and understand you. 

4. Spend most of the conversation listening, asking open-ended How or What questions, mirroring. 

5. Know what numbers are at play for you if this is a monetary/financial negotiation (e.g., what you'd ideally want, your bottom line, industry standards, etc.). 

6. Remember that if you believe, they believe. So make sure that you sound like you've convinced yourself first!

Did you ever agree to something in a negotiation you now regret doing? 

Of course! It takes time to learn from our mistakes. I've regretted not negotiating, accepting the first counter-offer from the other person, not remembering calculating bank transaction or other fees into the investment.

What’s one tip would you tell your younger self about negotiating? 

You can't fast-forward experience! All in good time.

What's your personal quirk that has helped you to excel in your field?

I have a really good memory for things client-related. That's super helpful for them. I have a knack and stamina for problem-solving and pursuing goals. And I get super invested in my clients' success.

Can you tell us about a time you’ve experienced imposter syndrome? How did you overcome this? 

When I was a public defender, if I was appearing in front of an intimidating judge, I'd feel like I didn't know what I was doing – even though I'd been practicing law and doing that work for 3 or 4 years. It took a lot of mindset work to internalize the fact that I *did* know what I was doing and a lot of support and reassurance from my colleagues that I wasn't a fraud and hadn't suddenly lost all the experience I had gained in the last few years.

What has been your biggest failure and what did you take from it?

I suppose I would say my inability to find a way to be a public defender sustainably over time. I thought I would remain a lawyer and be a public defender for at least a decade before moving onto some other kind of social justice legal advocacy. But I burned out and still feel a bit disappointed or ashamed of not being able to "hack it."

However, burning out of that work put me on the journey to where I am today. My work gives me so much more fulfillment and autonomy than I ever could've experienced working within the criminal legal system and within a large organization.

What's the worst piece of advice you've been given and why was it so awful or useful?

A lot of the marketing advice I read or listened to early in my business. Like, you need to go to as many conferences as possible and shake as many hands as possible. I'm a huge and unapologetic introvert so this was just about the worst advice you could ever give me. It made me want to give up on everything business-related!

Has there been one person instrumental to your growth and success? How did they impact you?

I can't pick one! My former therapist kind of put me on the path to my career change to become a career coach. But my spouse is instrumental in helping me keep my business running and keep me from running myself into the ground.

Who do you draw inspiration from?

BIWOC activists

Who has taught you the most about knowing your value in the workplace? 

Probably my former therapist, who told me I was enough – even if I never worked another day in my life. It helped me divorce my value as a human being from the money I earned or my title or my labor – because we only conflate those things because of the insidiousness of Western or modern capitalism.

Do you have a routine or habit that you practice that allows you to do what you do?

On good days, I do sitting meditation for 20 minutes in the morning. If I skip it for 2 or 3 days, I start to become unhinged.

How did you get to this point in your life and career?

Through lots of trial and error!

What would you be doing if you weren't on your current path?

Sometimes, I dream about being a park ranger in a national park that specializes in geology or rock formations.

What’s your favorite quote? 

Nature does not hurry, yet everything is accomplished. – Lao Tzu

Are you reading or listening to anything at the moment?

I'm reading Freedom Is a Constant Struggle by Dr. Angela Davis. And I'm listening to The Untitled Episode, a recently released podcast episode from The Kondabolu Brothers.

“You can’t fast-forward experience! All in good time.”

You can check out Cynthia’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

COACH CATHLEEN - Fitness Fanatic & Custom Nutrition Whisperer

Coach Cathleen has over 27 years of fitness experience. It ranges from being a World Champion Gold Medalist and Master Instructor Swordfighter in Korea to world-traveling, mountain biker all the way back to a local gym rat. Cathleen is the epitome of active living! She breathes life into her clients who desire to learn a new outdoor skill or get their butts kicked in the gym.

Fueling the body is just as important as a part of Cathleen's wellness lifestyle. Being a foodie herself, she understands the importance of nutritional balance that has helped hundreds of people discover real food, that works with real people, in real life for real results.

Coach Cathleen understands that everybody is different and everybody is unique.  Just like your nutrition and fitness; personalized to you!

I am the sole owner of my wellness company, C.C. Training. Fitness and nutrition isn't just my passion, it is my calling.

Tell us about a day at work you'll never forget! 

The day my client who had originally come to me with such debilitating bodily pain. She was unable to get onto the floor to do her initial strength test to coming in for a session with me only months later at 70 years old and holding a solid plank for 5 minutes. Profound and remarkable work that brought tears to my eyes knowing that her life would never be the same. And it's not.

What's your advice about growing a personal brand? 

LOVE what you do. Be so enamored with the process that you can't wait to go to work the next morning!

How would you best describe what and who you currently are?

I'm a driven female entrepreneur with a passion for the health of the human body. I deliver sustainable health results to busy professionals who want to increase energy and look sexy naked in 12 weeks or less.

What would you be doing if you weren't on your current path?

Oh my, I haven't the slightest idea what I'd be doing if I wasn't living the life I am now. I relish each day in my career. I am a single mother to 2 outstanding young boys that I am lucky enough to mother each day. The only thing I can think would be to expand this current path to greater intensity and heights!

How do you prepare for negotiation conversations? 

When I get prepared to talk money with a new "client", I continually remind myself of 2 things: who I am and what my purpose is. I've worked my entire life to offer this health solution. I am here to serve this person. I have a moral responsibility to help this individual right NOW, and if I allow them to walk away without purchasing my services I’m doing them a disservice and not fulfilling my responsibilities to them.

What one tip would you tell your younger self about negotiating? 

YOU. ARE. WORTHY!

“I forced myself to look at the amazing things I had accomplished within my field and what my clients’ results were. I got hyper-focused on being a better problem solver for my niche so my success numbers were through the roof. ”

Did you ever agree to something in a negotiation you now regret doing? 

YES! In the past, I've taken less than my services are valued at. It not only impacts how I feel about my service or products but it also affected how that client appreciated and experienced their health journey. I will never ever do that again.

Who do you draw inspiration from?

Other strong women everywhere. They are literally around every corner. Just like Meggie and her profound story.

How do you define a #NaturallyDaring woman?

A fiery-spirited woman who acts in spite of fear.

Who has taught you the most about knowing your value in the workplace?

I actually owe recognition of value to one of my clients who said to me one morning, "you know coach, this may all appear easy and what you consider common sense but even the most juvenile insight that you've given me over the years has changed my life forever. Maybe it's those simple things that everyone needs." So no matter how "elementary" my fitness or nutrition information sounds to me, I still offer that up knowing that to someone else it will be of value.

Are there people instrumental to your growth and success? How did they impact you?

My clients have had the biggest impact on my personal growth and the growth of my business - both directly and indirectly. The impact of having person after person in tears about how much better their life is because of YOU is an addictive experience. Watching men and women surpass their physique and wellness expectations and thrive in a new existence brings a feeling of triumph so great. How could I not work but to expand on that?

What's the worst piece of advice you've been given and why was it so awful/useful?

Settle. Stop making waves and just be fine to settle for mediocrity. Looking back, that statement is so far of course that it's almost comical. It's not in my nature to settle, and I would hope no one else sees that in themselves. The world is too big. Life is far too short. Please live, don't survive and settle.

What has been your biggest failure and what did you take from it?

Personally, my biggest "failure" was filing for a divorce from my ex-husband. I didn't want to be a "quitter".  I didn't want to have a broken family and be tainted as flawed in the community. But after letting go of a toxic relationship that wasn't serving me, I learned that the burden of others doesn't have to be my problem. Now, if others do not add value to my life or if I feel I add nothing to their life I part ways with them and wish them well on their journey.

What's your personal quirk or point of difference that has helped you to excel in your field?

Everything I offer to my online clients is 100% custom and I think that sets me so far apart from others in my field who often treat "ideals" and theory, and have left out actually serving individual people.

How would you describe how you got to this point in your life and career?

Honestly, tenacity and being downright stubborn played a large role in me seeing through the hard times. But this last chapter in growing my business and taking it to the next level has required courage above all else.

Can you tell us about a time you’ve experienced imposter syndrome? How did you overcome this? 

For those ultra-critical women out there like myself, buckle up! Feeling like you are never good enough will absolutely cripple you and your career if you allow it. It took several years to get my business in the black and during that time I often felt like I should charge less or be more "salesy" like the other trainers in my field were. I wondered if my client list wasn't full because I wasn't good enough or didn't have more schooling or credentials.

I forced myself to look at the amazing things I had accomplished within my field and what my clients’ results were. I got hyper-focused on being a better problem solver for my niche so my success numbers were through the roof. And each time that's come creeping back in, I look at the hard factual data, the numbers don't lie. And I remind myself --often, I still tend to be a perfectionist-- that if I DON'T act now think of all the people who need me and are waiting for my help; just like the hundreds before them.

Do you have a routine or habit that you practice that allows you to do what you do?

Many! Structure in the footsteps of other leaders creates habits that help me grow every day. From how I wake to how I view my occupation to how I raise my sons. "If we are to be a slave to our habits, make them GOOD habits...." Og Mandino

What’s your favorite quote? 

"Be the change you wish to see in the world." Mahatma Gandhi

“The world is too big. Life is far too short. Please live, don’t survive and settle.”

You can check out Cathleen’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

BELMA MCCAFFREY - CEO & Founder at Work Bigger

I’m driven and lead with heart first. I’m obsessed with challenging the status quo and understanding and improving the human potential.

Tell us about a day at work you'll never forget! 

I'll never forget resigning from my full-time job to run Work Bigger full-time. I worked for the largest news organization in the world for 5 years and spent 2 of those years building Work Bigger on the side. I was so scared to leave the security of my full-time gig and to go off on my own. I cried when I gave notice. But I was also ready and knew that making the decision to leave was best for my colleagues and myself. I was ready.

What's your advice about growing a brand? 

Find out who you are at the core. Connect with that part of yourself and the parts that you feel will best serve your customers. Share that.

How do you prepare for negotiation conversations? 

(1) Work on mindset first. As a career coach, I always get questions on "how do I make the ask" but before you even go into the negotiation, check-in with how you're feeling and where you're most lacking confidence. Then you can create a plan based on that (2) Create your plan! Get clear on your ideal number (and always ask for more) and your bottom line. These numbers should anchor you and what you want. And really ask yourself - what do I want? Not "what do they pay?" You'll get to that eventually. But first ask yourself, what you really want.

Did you ever agree to something in a negotiation you now regret doing? 

Of course! Though, I can't think of a specific situation. I'm sure there have been times when I wished I'd asked for more or done more research before saying yes. I think we all have that moment when we make decisions out of fear.

What one tip would you tell your younger self about negotiating? 

Asking doesn't reflect badly on you. It's an opportunity to stand for your value. It's quite admirable.

What has been your biggest failure and what did you take from it?

My biggest failure was shutting down my first business. I started my first company while working full time and when I was pregnant with my first. I learned that you can't make an impact or build a business when you're burned out and running on fumes. It's what inspired me to integrate mental health and mindset work into our Work Bigger training. I also learned to lead from the inside out vs. solely focus on the doing.

Can you tell us about a time you experienced imposter syndrome? How did you overcome this? 

I feel imposter syndrome all the time - anytime I need to up-level in my work. Right now, we're working on building a team at Work Bigger and this is bringing up a lot for me. "I won't know how to train people the right way," or "I won't make the best leader" is a constant dialogue right now. The only way to overcome it is to observe it and acknowledge it's there. It's showing me something -what I need to work on next. Then I just keep going. I work on it. I learn from it.

Who do you draw inspiration from?

My OGs - a group of close founder friends who I speak with on a daily basis. They inspire me with everything and I love learning from them - from how to build a sustainable business to how to cook yummy meals (I'm not a good cook) to making your big dreams a reality. They're so action-oriented, growth-minded, brilliant, and I love them!

“Asking doesn’t reflect badly on you. It’s an opportunity to stand for your value. It’s quite admirable.”

Has there been one person instrumental to your growth and success? How did they impact you?

There have been so many people instrumental to my growth and success including my parents, mentors, coaches, and founder friends. The immediate person that comes to mind right now is my husband. We're about to have our second baby and juggling work, parenting, a household, running a small business - all of that would be so much harder without his support and encouragement.

Who has taught you the most about knowing your value in the workplace?

My coach has taught me the most about this. We've done a lot of work around self-worth, and loving all of yourself - not just the confident parts, and not just the parts that are successful. Love all of yourself. Then you can stand in your value.

Do you have a habit that you practice which allows you to do what you do?

Yes - journaling and reflection time. I need to pause, just be, and process the day.

What would you be doing if you weren't on your current path?

If I could sing, I'd be the next Beyonce. Or at least I'd try to. Too bad I can't sing.

What's your personal quirk that has helped you to excel in your field?

Two of my biggest strengths are strategic thinking and relationship building. I'm able to use these skills both for coaching - because I can see what people need to get from A to B, and I can hold space for them when things are tough, and building a business. Designing Work Bigger and coaching are my favorite things to do!

What's the worst piece of advice you've been given and why was it so awful?

This is a tough one. I don't know if there was a worst piece of advice but sometimes I find advice in general triggering - unless I directly ask for it. So I guess, unsolicited advice is terrible - period 😂

How did you get to this point in your life and career?

I've gotten to this point in my life and career by never giving up. I look at each struggle as an opportunity to learn and grow versus something I need to get right. I also care deeply about people and supporting others in their journey.

What’s your favorite quote? 

“We cannot selectively numb emotions. When we numb the painful emotions, we also numb the positive emotions.” - Brene Brown

Are you reading or listening to anything at the moment?

Ina May's Guide to Childbirth as I prepare for baby #2, and I just finished Clockwork - a great book about setting up systems and processes in your business.

“Find out who you are at the core. Connect with that part of yourself and the parts that you feel will best serve your customers. Share that.”

You can check out Belma’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

AMANDA WILLIAMS - Professional Attention Seeker

A professional attention seeker with 9+ years managing politicians + entrepreneurs public images.

What's your job title & how did you get where you are today?

I am the founder of Yellowpanda PR + Digital. Yellowpanda is a consulting agency that I bootstrapped on my own, three years ago after leaving a six-year career as a media and communications advisor to politicians.

Tell us about a day at work you'll never forget!

Today was pretty epic so I will start there. I was notified today that three of my clients are finalists in the outstanding leadership awards and you cannot wipe the smile of my face right now. Its worth mentioning this is happening in the midst of COVID-19 so any good news right now is just the ducks nuts! My most memorable days at work are usually a result of getting a win for my client.

What's your advice about growing a brand or a personal brand?

To be yourself. I have worn so many masks throughout my life and the moment I surrendered to trying to fit in everything changed. I went from being a people pleaser to being a people magnet and since then, I continue to draw in the most incredible likeminded people into my life!

How do you prepare for negotiation conversations?

By default. I always seek to understand a persons motive because I believe once you know what someone wants, you can reverse engineer away there. I’m also a bit of a prepper. I research and prepare briefs before heading into any sort of negotiation. I have also developed my own survey to collect information prior to meeting with potential clients. This survey is designed to give me clues as to whether the respondent would be an ideal client. I developed it by thinking about the information I wanted from them and then I figured out a way to ask, without being too intrusive. After first establishing the motive, I then look for clues as to what sort of problems need to be solved. I then workshop/brainstorm solutions to those problems before we meet so that I can demonstrate my abilities and capabilities during our meeting. Some people say, don’t give ideas or advice away for free, but pitching a few ideas can go a long way in winning someone over. I’ve also had a lot of success throughout my career offering to do something as a kind gesture first without asking for anything in return. In short, go into all negotiations prepared, show initiative and don’t give up! Not all negotiations go our way, the key is to be persistent.

“pitching a few ideas can go a long way in winning someone over”

Did you ever agree to something in a negotiation you now regret doing?

The biggest regrets. have around negotiations, is not backing myself and my worth and letting someone dictate my price. If someone doesn't see the value in what I do for my $$$ I move on. If it's not a HELL YEAH lets do this, then its a HELL NO...

Can you tell us about a time you’ve experienced imposter syndrome, or not feeling good enough? How did you overcome this?

I would be lying if I didn't have to smack this out of myself on the daily. It doesn't help that I was bullied for 15+ years and missed out on being protected and nurtured by my mum. I've always tried so hard to make people see my value and in some respects, that has served me well. The upside of imposter syndrome is always striving to be better. I don't see that as a bad thing necessarily.

What one tip would you tell your younger self about negotiating?

Don't get emotional. Separate all emotion and just stick to the facts, and know your worth!

Do you have a routine or habit that you practise that allows you to do what you do?

I try to meet someone new every day. Whether in person or online, I'm constantly growing my community.

Has there been one person instrumental to your growth and success? How did they impact you?

I wish I could say yes, but I would have to say, my growth and success has come from sticking it to those who said I would never amount to anything.

What has been your biggest or best failure and what did you take from it?

One of my most recent failures was forgetting to renew a domain name for my swimwear startup. It's annoyed the hell out of me but I am also 100% responsible for letting it slip. I have not given that brand the attention it deserves and I may have to look at letting it go soon.

How would you best describe what and who you currently are?

I'm a creative entrepreneur and digital PR strategist but if you ask my clients, I'm their biggest cheerleader, their spiritual bodyguard, and publicity pimp! When I am not working, I'm either working out, socializing or absorbing vitamin-sea... Sometimes, I combine all of the above at once!

What would you be doing if you weren't on your current path?

In primary school, I was hell-bent on being an Anchorwoman which is not so far removed from where I am now but by high school, I wanted to join the police force and become a forensic psychologist.

“I wouldn’t be as resilient as I am today without hardship. I see it as a blessing which continues to serve me well as an entrepreneur.”

Who has taught you the most about knowing your value in the workplace? We'd love to know what their advice was too!

To be honest, I struggled for a long time with this and its something I have had to figure out for myself. I generally had the mindset that everyone was replaceable in the workforce. That there was always someone waiting in the wings to replace you or another business ready to undercut you etc. It wasn't until I started to recruit people into my own business that I saw things from the other side. It's really hard to find good people/unicorns to work with you in your organisation. As an employer, your team can make or break your business. If you don't demonstrate to your team, that you value your own worth, how will they? It has taken some time, but I now see the unique gifts I have to share with the world and I back myself 100%

What's your personal quirk or point of difference that has helped you to excel in your field?

My mum used to call me her little sunshine. She said I had the ability to walk into any room and shine bright! To this day, my vibrant personality, generosity, passion, and zest for life continue to be my best assets along with my ability to easily befriend people and build meaningful relationships.

What's the worst piece of advice you've been given and why was it so awful/useful?

Probably the time a female MP told me I would be more suited to becoming a receptionist than continuing my career as a media and communications professional. What a slap in the face hey? Well, didn't I prove her wrong!

How would you describe you have got to this point in your life and career?

Without going into too much detail, I faced a lot of challenges growing up that would either make or break a person. For example, I went to 7 schools and was always the new girl, I survived bullying for the best part of 15+ years, and I ran away from home at 16 because I could no longer live under the same roof as my mother who, may her soul rest in peace, suffered from prescription drug addiction. I had to grow up FAST and had a lot of responsibility in the family home so I didn't have a normal transition from my teens to adulthood. I saw work as an escape so as soon as I was able to get a job, I got one and it was the only time I ever left the house. As a result, I developed an incredible work ethic. I could write a book on all the challenges I have faced in my 35 years, but I am grateful for all the lessons. I wouldn't be as resilient as I am today without hardship. I see it as a blessing which continues to serve me well as an entrepreneur.

How do you define a #NaturallyDaring woman?

A woman who stands her ground lives boldly is unapologetic but compassionate and isn't afraid of making a few haters along the way!

What’s your favourite quote?

Surround yourself with people who talk about dreams and goals, not other people.

Are you reading or listening to anything at the moment?

I spend all day trawling news sites, listening to podcasts and scanning emails from industry experts. Every day is information overload here, but I wouldn't have it any other way. I am a total sponge! I go through phases where I want to know more about something that ties into my work. Right now its data and analytics and lately I've been spending a lot of time on Harvard Business Review and BandT.

Who do you draw inspiration from?

I've always admired Betheny Frankel & Janine Allis. I find them super relatable, I feel like we are spirit animals.

You can check out Amanda’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

LULA DE LEÓN - CEO at Diga33!

I am CEO in Diga33!, a strategic design company founded in 2007 in Madrid, today with 16 employees. I came to this point when I was 25 years old and divorced with two young children.

I was working as a senior consultant in CAP Gemini but I decided to leave my job in order to combine my working life with being a mother and I became a freelancer. From that moment, I started teaching in schools and universities, collaborating with various publications. I wrote 13 books on design for MacGrawHIll in two years and worked for companies that needed to improve their experience (as a customer, employee or supplier) in their digital products. Until I founded my own company, Diga33! 13 years ago :-) from where I worked for hundreds of projects, designed an event to bring international speakers from the world of design and UX to Spain and directed 8 postgraduate courses in UX and product design.

As an entrepreneur I participate in two startups, one of them, Woonivers, has already obtained 1,600,000 euros in the first round. I love to keep learning, that's why I started studying Psychology 2 years ago and I just started my third year.

Tell us about a day at work you'll never forget!

I am a typical ADHD with high abilities. I feel comfortable working on different projects at the same time to be able to change between them and let the decisions rest to review later with new eyes. But I am a difficult profile for long projects that require very rigid planning. I have always worked with a senior team, three weeks ago I incorporated three interns to learn directly with me. For the first time, I have managed to organize my schedule to establish such a commitment and I am enjoying it very much: they are brilliant, they have a very fresh mind and they pass on their enthusiasm to me every day. I really like the training and now I can see how my students-workers grow every day by my side.

What's your advice about growing a brand or a personal brand?

Don't be afraid to show the world what you're doing. And not just to get compliments, criticism is good and teaches you to separate the worthwhile from the unworthy.

How do you prepare for negotiation conversations?

My company has no commercials, no one goes out and sells. We don't need it because the customers come looking. I think honesty is the key. I’m always honest about what I provide and how much it costs, exactly the same when I pay, I maintain transparency, that creates lasting relationships with both your customers and your employees and suppliers.

“it’s not personal, never make it personal.”

Did you ever agree to something in a negotiation you now regret doing?

I think very carefully about decisions, and when they do not turn out as I expected, I prefer to analyze the causes and learn from them so that they do not recur. We cannot go back, regrets are fruitless, but mistakes provide lessons that are of great value.

Can you tell us about a time you’ve experienced imposter syndrome, or not feeling good enough? How did you overcome this?

It happens to me every day. I think it's because we've been taught that success is hard to maintain but the reality is that the more you get it right and the more you get it wrong, the more information your brain accumulates to do things better and faster. Reaching the level of expert in your profession makes it easy for you to do things that other people find difficult, that doesn't mean you're not doing them well, just that you've practiced a lot. The impostor syndrome is inevitable when you are humble and often question yourself, but you also have to learn to recognize your own worth and congratulate yourself on it.

What one tip would you tell your younger self about negotiating?

You have to negotiate on objective terms: what you are offering and what is its fair value and, on the other hand, what they need and how much they can or want to pay for it, the middle ground is the key. And, important: it's not personal, never make it personal.

How do you define a #NaturallyDaring woman?

Honest, confident, active and conscious.

What's your personal quirk or point of difference that has helped you to excel in your field?

Always keep a great curiosity for everything and everyone. It's the way to question whether what you do is the best solution to the problem or whether there are easier and better ways to get there.

Who do you draw inspiration from?

Of women who have paved the way, who integrate their feminist demands into their work environment and who act according to what they think, professionals who do not hide the fact that they are women and that the world of work has not made it easy for us.

Who has taught you the most about knowing your value in the workplace? We'd love to know what their advice was too!

My father taught me to question myself and not to settle for the easy solutions that appear at first sight, to always go further. My mother taught me to dare, to be brave and to launch new projects off the beaten track. I still learn from many people every day: my partners are a source of inspiration for me, my students, my children...

Do you have a routine or habit that you practice that allows you to do what you do?

Life is not just work: I take care of myself (I do sport, I eat well...), I plan my week to enjoy free time with my family, partner and friends, I disconnect from social networks and mobile phone when my day is over and I read every day.

“I learned that to grow you have to have time and calm and that money is not enough, a team needs to be nurtured and for that, you have to give them your time.”

Has there been one person instrumental to your growth and success? How did they impact you?

I'm now at a stage in my career where new partners have joined my company, helped me learn the value of trust, delegation and sharing, sharing responsibility on several shoulders. Thanks to them I have been able to grow, dedicating time to new projects with greater guarantees of success.

What has been your biggest or best failure and what did you take from it?

Ten years ago my company was going through a very good time, we had sold a two-year project to CocaCola and we were working for Banco de Santander on another big project. I was working long hours and decided that I had to grow because I had the money to invest in employing people. What I didn't know was that I didn't have the time or the team to accompany the new employees. It was a disaster. I was still working the same hours and they felt alone and abandoned in their responsibilities. I learned that to grow you have to have time and calm and that money is not enough, a team needs to be nurtured and for that, you have to give them your time.

How would you best describe what and who you currently are?

I am in the middle of a growth phase, enjoying learning and teaching, imagining new projects and designing how my professional life will be for the next ten years.

How would you describe you have got to this point in your life and career?

Being brave, grateful and humble.

What's the worst piece of advice you've been given and why was it so awful/useful?

When I started working I was a young woman in a man's world. And I was always recommended the same thing: Make yourself beautiful. I always gave a unique answer: Making myself pretty doesn't make me smarter.

What would you be doing if you weren't on your current path?

I think I would be an artist, a painter or a musician.

What’s your favourite quote?

"Fear is the only enemy that defeats you without a fight" (unknown)

Are you reading or listening to anything at the moment?

I usually listen to this playlist at work.

“Making myself pretty doesn’t make me smarter.”

You can check out Lula’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

AYANA LAGE - Blogger

I live in Tampa, Florida - I do freelance digital marketing starting later this week I’m going to be working part-time at Bustle as well. I keep busy.  I went to school for journalism. That’s my background and what I feel like I do best. I love what you’re doing at PepTalkHer!

When did you study journalism? 

I graduated from the University of Florida four years ago. I started working at a newspaper and wasn’t making any money because that’s how it is and I just realized that it wasn’t where I wanted to be. I didn’t want to be running after breaking news all the time. Around the same time my then-fiancee, now husband got a job offer so I kind of at that point left journalism. And that’s when I got my first marketing job.

I was working in digital marketing - took a break from writing and then that’s kind of been my path since. 

That’s how I went from being in journalism to being a full-time marketer. I launched my blog end of 2017.

How have you found monetizing the blog?

Good question! I feel like my path to making money from my blog, it’s been almost 2 years since I started. I didn’t see any profit for 6 months. Even then wasn’t a lot of money. I kind of focused on taking really good pictures and writing interesting content which are two things I’m comfortable with.

I started to have brands reach out to me when they saw my work with other brands and they asked if I was interested in working with them.

I will say I was doing so much work for so little money cause I was afraid of asking for more. Even though I had experience asking for raises at work but it felt like unchartered territory. What am really offering? Am I going to sound ungrateful?

“You have a lot of people who are undervaluing or underpricing themselves or nervous about asking for their worth. And I can’t say anything cause I’m one of them! ”

How did you get through that?

Good question I feel like I’m still asking myself that. 

At this time in my blog, I have an established following you’d think I’d own it and know what to ask for!

I actually just had a funny experience - they asked me what my rates were. They were like what are your rates? We want posts, this and that. I was prepared to say $400-$500. I happened to be texting a friend and she was like - you are crazy if you ask for anything below $2k. I took her words to heart and the funny thing is they were like - oh that’s perfect! So then I was like - oh I really should have asked for $2k!

That was funny cause even though I’m established….I don’t want to ask too much and have them laugh at me.

It’s been an interesting journey and honestly something I still struggle with. 

I think that what has helped me is realizing I’m not going to get laughed out of the room even if I ask for what seems like an obscene amount of money. These brands HAVE money to pay influencers.

I do freelance digital marketing and I actually got an email from a client who is a clothing brand and an influencer with hundreds of thousands of followers. She told me she would do it for $200.  She literally has 300k followers!

I feel like it’s really interesting because this blogging, social media world is male-dominated.

You have a lot of people who are undervaluing or underpricing themselves or nervous about asking for their worth. And I can’t say anything cause I’m one of them! It’s been an interesting journey. 

There is this thought process where you charge $10 per 1k followers. Sometimes they’ll even charge you lower than that. 

Getting over that mental hurdle and be willing to ask for it.

What brands are you working with?

I’m trying to think - Neutrogena, Garnier, Reebok and the campaign I mentioned is with Miller beer. 

What do you tell yourself when you’re freaking out? 

Honestly I think that - I have had people turn me away and say oh that’s not going to work. But I try and tell myself that’s the worst that can happen. If they’re a legitimate company, they’re not going to laugh at me or make fun of me or tell me I’m crazy. It’s not like I’m putting that much at risk. I tell myself the worst they can say is no.

I also try to say to think of the number. I never offer the first number that comes into my head because I usually low ball myself. I realized a lot of the brands I was working with were saying yes immediately and I tell myself this is supposed to be a negotiation if they’re saying yes straight away I’m probably not charging enough. Obviously, I have days where I still feel like crap about all of it and end up not asking for what I should. 

It got better over time.

How did you learn about negotiation?

It was just kind of like for me having my parents who have worked my whole life, having strong role models to push out of my comfort zone. Any time I get an offer, I call my mom and dad like a child and ask them what they think. Because they’re an unbiased voice. My husband is amazing but no matter what I say he’s like - oh this is great! My mom will tell me if I’m unrealistic or if I need to ask for me.

Otherwise, it’s just been honestly through doing the wrong thing and learning from that. 

When I first started blogging, I was making so little money from the sponsored blog posts that it was literally like I was barely breaking even. But I realized this is a huge toll on my life because, at that time when I started blogging, I was working full time and blogging on the weekend. 

My husband takes all my pictures and if I’m going to give up my weekend, then it needs to be money that is worth it and I’m excited about. This is going to be a great pay ccheque rather than they threw me $100. 

What’s your vision for the business? 

I’m still figuring it out. I want to get to a point where I am comfortably making enough through my business and writing so I can regularly take time away from work and not feel stressed. Build this up and take on fewer, better-paying projects.

“You are only cheating yourself if you ask for way less than you deserve or less than you think you can get. ”

What’s your advice to others going in to negotiations?

The people who I’ve met in the professional world who are actually imposters are not the ones who struggle with imposter syndrome. They’re usually very sure of themselves and like “yes I know what I’m talking about.” So honestly, I would keep that in mind and then also - you are only cheating yourself if you ask for way less than you deserve or less than you think you can get. The only person who’s really losing out is you. 

It’s been so good for me to ask for even that product I mentioned where I asked for $500 and they said yes. Now, I know that’s not a crazy rate. I adjust my rate as I go. That means other brands are also willing to pay that.

What do you think about Women of Color Influencers & the pay gap that exists there?

I think that racism in influencer marketing is a big issue. There’s a lack of inclusion. I don’t know… I mean obviously there is racism and it’s everywhere and there is colorism. When I talk to my black women blogger friends, a lot of the brands we follow or shop at work with white influencers who are all very similar size and it’s just like they very clearly have a type. It can be discouraging. 

I’m a US size 14 black woman blogger, I don’t know…I’m not pithing the brands I see size 0 white women. Clearly, I’m not what you’re looking for.

I think that... I personally have never encountered anything directly because of that but I think that honestly, the real effect of it is that women who don’t fit their model demographic. There definitely is work to be done there. 

You can check out Ayana’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

ZOE HOBSON - CEO at Runaway Play

This superwoman is a mum, wife, Games company CEO, Roller Derby player. Get ready to learn from this dog person who will choose 'beach' over 'forest' every day of the week.

Mum, wife, Games company CEO, Roller Derby player...I'm a dog person, and will choose 'beach' over 'forest' every day of the week.

WHAT'S YOUR JOB TITLE & HOW DID YOU GET WHERE YOU ARE TODAY?

Managing Director/CEO. I was pregnant with my second daughter Lucy, and working in Digital Marketing when I was approached by Tim, the original Director at Runaway. He offered me a senior role on the team...and I really wanted to say yes, but I actually said no. I wanted to take maternity leave and spend quality time with my daughter, which meant I wouldn’t be available for the proposed start time. So I said no to the role, but optimistically asked if we could talk again at the end of the year. Months later, we talked again and the role was still available...and then, I had to be brave, on a few fronts…

My daughter Lucy wouldn’t take a bottle until after the age of 1, so I had to balance her needs with my job - I worked short hours, to begin with, and my mum brought her to the office for feeds. Add to those personal pressures that I’d never worked in mobile games before, I didn’t feel like I was “technical enough” OR “creative enough” for the industry…accepting the role was really scary for me both personally and professionally. But I ignored my self-doubt and stepped up. And through the support of the incredible team at Runaway Play, no one has ever made me feel like I wasn’t “enough” for the role. 

Within a year of joining the team, I shifted into the Managing Director role.

TELL US ABOUT A DAY AT WORK YOU'LL NEVER FORGET!

I have too many memorable days! One day that stands out was when we launched Furistas Cat Cafe...we had a big monitor up in the office, and we were watching the world map light up as downloads peaked round the world. Watching the number of players per minute grow as it rolled out everywhere was so exciting!

WHAT'S YOUR ADVICE ABOUT GROWING A BRAND OR A PERSONAL BRAND?

Identify your brand values, and live them. Live them every day in the way you work and in the actions you take.

“keep stepping up, keep stepping forward and never let fear cause inaction”

HOW DO YOU PREPARE FOR NEGOTIATION CONVERSATIONS?

I prepare a clear and concise document. I build a case for what I'd like to see happen, and make sure I feel comfortable in the reasoning. I keep a small number of points but have them feel really strong...and I have concrete examples to reference.

CAN YOU TELL US ABOUT A TIME YOU’VE EXPERIENCED IMPOSTER SYNDROME, OR NOT FEELING GOOD ENOUGH? HOW DID YOU OVERCOME THIS?

When I joined Runaway I worried about my lack of experience in games...but my solution has been to keep stepping up, keep stepping forward and never let fear cause inaction.

WHAT’S ONE TIP WOULD YOU TELL YOUR YOUNGER SELF ABOUT NEGOTIATING?

Keep it simple, be clear in what you want and why. If you don't think someone is valuing you...don't be afraid to walk away.

You can check out Zoe’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

EMMANUELLE POIN DU JOUR - Badass Mom

Growing up, Emmanuelle was always fascinated by fashion and luxury living. She even dreamt of becoming either a fashion designer or a fashion merchandiser. Now, she owns an online fashion accessories and perfumes store after being inspired from her trip to Dubai. Find out what makes Emmanuelle a badass mom and more.

I challenged my status quo to rewrite my own story

What's your job title & how did you get where you are today? 

I owned and managed an online store. I was at a very low point in my life when I decided to take a trip to Dubai with my 10 years old son. That’s when I was inspired to start my own business.

Tell us about a day at work you'll never forget! 

While I owned my online store, I also work full-time as a personal injury paralegal, and most of the times, it’s hard to manage the two because they both bring their own set of challenges.  So one day, I had a demanding project at work that I absolutely needed to finish, and I also had orders from my store that needed to be mailed out that day, plus pick up my son from school before a certain time.  I was really stressed out and even wanted to scream/cry because I had to handle everything. But I calmed myself down and started calculating the minutes I could allow to each activity, and I am proud to say that everything was handled.

What's your advice about growing a brand or a personal brand? 

Be your authentic self no matter what people tell you or the insecurities you might feel, and be patient-very patient with the growth process and yourself.

“the loudest negative voice was mine, and I had to learn to silence it with my past accomplishments and my talents.”

How do you prepare for negotiation conversations?

I mostly negotiate with vendors and they are mostly Muslim and are not used to a woman being in charge, negotiating prices with them and being firm and assertive like a man. I have to say so far, all the negotiations have always gone well. I think it was a learning experience for me and them.

Did you ever agree to something in a negotiation you now regret doing? 

Yes!!! When I first started. I agreed on a price for a couple of merchandises and find out later, the person quadruple the price compare to another vendor. Now I do more thorough research and sleep on it before making a move.

Can you tell us about a time you’ve experienced imposter syndrome, or not feeling good enough? How did you overcome this? 

When I first started my business, I was constantly afraid nobody would take me seriously because “hey, it’s Emma. She’s not a businesswoman. She is a paralegal and a single mom.” But because I wanted this dream to manifest itself so bad, I had to do an introspection and realized that, while some people might feel that way indeed, but the loudest negative voice was mine, and I had to learn to silence it with my past accomplishments and my talents.

What one tip would you tell your younger self about negotiating? 

Do your research. Be polite but assertive. Don’t be afraid to get off the negotiation table if the conditions are not advantageous to you. There’s always another opportunity around the corner if that one doesn’t work.

What’s your favourite quote? 

One of my favorites would be “You don’t always need a plan. Sometimes, you just need balls.

You can check out Emmanuelle’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

ROSIE DALTON - Writer

Get ready to meet Rosie. She's a writer and a conversationalist.

What's your job title & how did you get where you are today? 

I'm a writer and I knew that I wanted to do this work from the age of nine. Since then I have worked for newspapers, magazines and brands. I have written about everything from Obama's early campaign to the state of fashion (and how sustainability is the future) – finally settling on the freelance life about six years ago. In 2017 I started my content studio On the Collar, through which I get to work with amazing magazines like Russh, JANE and The Last Magazine. I also consult for lifestyle brands like Paspaley, Holly Ryan and Merivale. Interviewing is one of my favourite parts of the job, so sometimes I do this in front of a crowd, as moderator. And in my spare time, I am working on my book, which has been a longterm goal of mine.

Tell us about a day at work you'll never forget! 

I met Béyonce on set one day, which was wild. But probably the most memorable for me was travelling to Harlem to see Barack Obama speak at The Apollo Theatre. This was right before the Democratic presidential primaries of 2008 and, to this day, I have never witnessed a more impressively eloquent orator.

What's your advice about growing a brand or a personal brand? 

Stay true to your authentic voice and vision.

“I feel like imposter syndrome has raised its head many times for me. The only way I really find that I can overcome this is by staying true to myself and my vision.”

How do you prepare for negotiation conversations? 

I draw upon a lot of research and professional experience, as well as the wisdom of my network. I am fortunate to be surrounded by a group of amazing women who also work for themselves and we often swap notes or share strategies. It is great to have the support of those that you can bounce ideas off. Above all, though, I try to meditate on the fact that these conversations are business, they are not personal.

Did you ever agree to something in a negotiation you now regret doing? 

This has happened from time to time over the course of my freelance career. But I have always learned from those experiences, which has helped to hone my negotiating skills and strengthen my sense of self worth.

Can you tell us about a time you’ve experienced imposter syndrome, or not feeling good enough? How did you overcome this? 

With the rise of social media, I feel like imposter syndrome has raised its head many times for me. The only way I really find that I can overcome this is by staying true to myself and my vision.

What one tip would you tell your younger self about negotiating? 

Know your worth and don't be shy of putting a realistic value on your time. Because time is your most precious asset.

What’s your favourite quote? 

"We tell ourselves stories in order to live." – Joan Didion

You can check out Rosie’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

ALYSSE GODINO - Founder of Saffron Money

This boss babe is a soul surfer. She is a money coach and has founded Saffron Money. Now, she’s on a mission to help people learn to take control of their personal finances and subsequently achieve their goals. Meet Alysse.

What's your job title & how did you get where you are today? 

Founder & Money Coach. After being an investment banker for a while in San Francisco, I hit a wall and needed a change. So I quit my job and moved to Maui to take some time off and surf. Every time I mentioned my finance background, people would ask me questions about money and their personal finances, things like savings, retirement, investments, budgeting, company benefits, the works. So I realized that there is this huge disparity when it comes to personal finances and financial literacy, especially amongst women. I found this completely unacceptable and decided to do something about it. And just like that, Saffron Money was born.

Tell us about a day at work you'll never forget! 

So many good ones! One of my clients' (a couple) net worth increased by over $10,000 in just TWO WEEKS after implementing their financial plan. Another client started to cry after realizing she was successfully implementing her debt repayment plan and had paid off close to $4,000 in 3 months.

“it’s more about the impact vs the money”

What's your advice about growing a brand or a personal brand? 

Follow the passion, not the money.

How do you prepare for negotiation conversations? 

Variable pricing is a thing and don't be afraid of it. For me, it's more about the impact vs the money, so in negotiations, I try to stay true to myself and what I want to accomplish

Did you ever agree to something in a negotiation you now regret doing? 

Yes - getting paid a super low rate.

Can you tell us about a time you’ve experienced imposter syndrome, or not feeling good enough? How did you overcome this? 

Almost every day when I was an investment banker. You're sitting with these heavy hitters all day every day, so it's easy to have self-doubt. I overcame this by learning to remind myself that I'm here for a reason and I know my sh*t. Once you realize this, literally nothing can stop you.

What one tip would you tell your younger self about negotiating? 

Start high.

What’s your favourite quote? 

Love the life you live, live the life you love - Bob Marley

You can check out Alysse’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

KEITA WILLIAMS - Founder & Chief Strategist

Keita is a professional butt kicker! She founded Success Bully which is an elite accountability practice dedicated to helping high performing, type As who are looking to take their great to GREATER. Get to know Keita and her journey.

What's your job title & how did you get where you are today? 

I am the founder & chief strategist of Success Bully. I said it as a joke after what I would consider my biggest professional failure.

Tell us about a day at work you'll never forget! 

My most memorable day at work was when I facilitated my first goal setting workshop live. I realized in that moment... People really need this and don't know how or/make time to do it.  I will never forget seeing the “light up moment” when audience members got it. It was amazing! I knew instantaneously that I was providing something valuable and I was good at it.

“I look for the value that I provide/have provided and communicate it. ”

What's your advice about growing a brand or a personal brand? 

One of my friends and mentors shared the concept of the 3Cs (Consistency, Communication, and Commitment) with me and it has helped me tremendously with building the brand and the business.  Be CONSISTENT. COMMUNICATE effectively. And COMMIT to the day to day process.

How do you prepare for negotiation conversations?

For pay raises or promotions, I exam the data (my own tracking or industry trends). I look for the value that I provide/have provided and communicate it. I am so passionate about this I put together a whole workshop series called, “Hack the Performance Review.” For brand partnerships, I look for the double w.  How do we both win working together.

Did you ever agree to something in a negotiation you now regret doing? 

Yes. When I first started out, I didn't understand value beyond the dollars. I am much more strategic with my asks and execution.

Can you tell us about a time you’ve experienced imposter syndrome, or not feeling good enough? How did you overcome this? 

I was virtually introduced to someone. We scheduled a call to connect as we are in similar industries. On the call, she spent time explaining to me how I was underqualified to run my own business or partner with her. After this call, I felt beat up and frustrated. I am still unclear on why she wanted to talk to me…

I have an accomplishment board that is visible in my home office. Every time, I hit a significant milestone, I pin it to the board. Whenever I feel less than, I revisit the accomplishment board. MY board reminds me that despite what some random person says, I am a proven entity.

What one tip would you tell your younger self about negotiating? 

DO IT! It is expected and you owe it to yourself.

What’s your favourite quote? 

Cream always rises to the top... And baby you're cream. -- My Mom.

You can check out Keita’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

JENNIFER HAMMOCK - Dream Coach

Meet the superwoman who helps black women entrepreneurs find clarity and confidence to follow their dreams. Get to know Jennifer, a self-proclaimed Dream Chaser who loves to put her faith in action to reach her dreams.

What's your job title & how did you get where you are today? 

Founder/CEO. After being laid off while 6 months pregnant as the assistant to the Mayor, I used every cent from my unemployment check and hour until delivery of our first child to pursue my dream of being a highly sought after wedding planner. That was over 10 years ago and I’ve been an entrepreneur ever since.

Tell us about a day at work you'll never forget! 

This day wasn’t just any day at the office. This day occurred after months and months of planning, 1,543 emails, and countless conference calls. It was during the closing session of my annual conference. At the end of my keynote, I asked the crowd to grab a hand of the woman standing next to them and to repeat after me “Your dreams aren’t fake, they are real!” “You can do anything but fail!” “Your talents will bless others!” “Keep moving forward and don’t look back!” It was such a special moment because after the women released hands, tears began to crawl down cheekbones and without prompting bear hugs were exchanged. I love to empower women to live lives that are beyond anything they thought possible and at that moment I was changed forever to know that I’m making a difference in the lives of others.

What's your advice about growing a brand or a personal brand? 

Your brand will never grow further than your commitment to personal development. So read what you must, invest the money to attend that ridiculously expensive conference, and reach down to mentor others.

“What still helps me today overcome the imposter syndrome is reminding myself that my voice is assigned to someone else, not everyone, but someone. ”

How do you prepare for negotiation conversations?

It’s all about value proposition. When you can identify the value you bring to the organization and quantify it as much as possible it gives you the confidence to make the ask. The second is to normalize rejection. Most people don’t take the chance and ask in fear of hearing “No”. When you understand that no is a part of the process the punch doesn’t hurt as bad. But don’t stop at the no. In negotiations I’ve learned, the one who wins is the one who didn’t get sold on the other’s smallness.

Did you ever agree to something in a negotiation you now regret doing? 

Heck yeah! When I first began my wedding planning business I was so hungry for clients that I would lower my prices in order to get the client. This poor business practice left me frustrated and resentful although I was the one who agreed to it.

Can you tell us about a time you’ve experienced imposter syndrome, or not feeling good enough? How did you overcome this? 

The very first conference I hosted back in 2016 I was in search of a keynote speaker. After weeks of coming up with no one, a committee member suggested: “Why don’t you speak?!” I was like “WHAT? Who me? No way!”  After some thought and due to the fact I didn’t have a budget to pay anyone I said “Fine, I’ll do it!” What still helps me today overcome the imposter syndrome is reminding myself that my voice is assigned to someone else, not everyone, but someone. So that keeps me going. I don’t have to be the best speaker in the world, but confident in the fact that there are more for me than against me.

What one tip would you tell your younger self about negotiating? 

All they can say is “no” So state you’re case and hope for the best. Don’t be afraid of hearing the response “No”.

What’s your favourite quote? 

It’s actually a poem: If you think you are beaten, you are;  If you think you dare not, you don't; If you'd like to win, but think you can't,  It's almost a cinch you won't. If you think you'll lose, you're lost, For out in the word we find  Success begins with a fellow's will, It's all in the state of mind. If you think you're outcasted, you are;  You've got to think high to rise. You've got to be sure of yourself before You can ever win a prize. Life's battles don't always go  To the stronger or faster man; But soon or late the man who wins Is the man who thinks he can. by Walter D. Wintle

You can check out Jennifer’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

KIT GRAHAM - World Traveler and Recipe Creator

Meet Kit, a food and travel blogger based in Chicago. Her goal is to inspire you to get into the kitchen and cook at home, try new restaurants when you are dining out, and to travel to new destinations.

What's your job title & how did you get where you are today? 

I’m the writer/photographer/recipe creator/world explore behind The Kittchen. The website launched in 2011 and became my full-time job in 2015. I love sharing stories and recipes and inspiring my readers to discover the world through food and travel. I think it’s the best job in the world and I’m grateful to be doing what I’m doing today after spending 7 years as a paralegal.

Tell us about a day at work you'll never forget! 

I did a project with Jewel-Osco a few years ago and they flew me (and two close friends who are also bloggers) to LA where we got to meet Tiffani Thiessen. She made us ice cream sandwiches! I grew up watched Saved by the Bell so it was an epic day!

What's your advice about growing a brand or a personal brand? 

You have to LOVE it. You need to love it so much that you will keep going, maybe for years, before you start making money. When you find something you are truly passionate about it doesn’t feel like work.

“I’m a fan of letting data do most of my talking, and it shows that I’m prepared and professional.”

How do you prepare for negotiation conversations?

I left my 9-5 job when I was unable to negotiate a raise for myself. My manager thought I was bluffing when I said I’d leave if I wasn’t paid more, and when HR acknowledged that I was underpaid and still refused to pay me more, I left. My advice is to always back up your requests with facts. Before you ask for a raise, chart out what you are doing that goes above and beyond your job description. See what competing companies are paying people in similar roles. Now when I am negotiating brand partnerships I give clear deliverables, timelines, and case studies of past projects. I also provide data on my blog readership and audience. I’m a fan of letting data do most of my talking, and it shows that I’m prepared and professional.

Did you ever agree to something in a negotiation you now regret doing? 

When I was a paralegal I did lots of contract review so I go through everything with a fine-tooth comb. I’ve never missed anything major or agreed to something I regret. I also structure my business so most of my income comes in through ad revenue which means I don’t rely on brand partnerships to pay my bills and have the freedom to turn down any that aren‘t a great fit.

What one tip would you tell your younger self about negotiating? 

Always ask for more money.

You can check out Kit’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

MELANIE LOCKERT - Lola Retreat Organizer

Melanie Lockert is the co-founder of the Lola Retreat, which helps bold women face their fears, own their dreams and figure out a plan to be in control of their finances. She is passionate about empowering women, helping others get out of debt, and focuses on the intersection of debt and mental health. Every September she organizes a Suicide Prevention Awareness Blog Tour, to help share resources for those struggling with debt and suicide.

What's your job title & how did you get where you are today? 

I write financial content for banks and run a women's retreat all about money. It all started with my blog Dear Debt, where I chronicled my journey out of $81,000 in student loan debt. 

Tell us about a day at work you'll never forget! 

Running my first Lola Retreat in Portland, Oregon in August 2017! Seeing something I helped create come to life was a wonderful experience. 

“Just ask! ”

What's your advice about growing a brand or a personal brand? 

Be authentic to yourself and voice. Know your value proposition. Always think about your customers and clients. 

How do you prepare for negotiation conversations?

Sometimes I ask, "Do you have a budget in mind?" and the client quotes a number way higher than I would have asked for. So that's been eye-opening.

Did you ever agree to something in a negotiation you now regret doing? 

In my early days, I definitely took low paying work that maybe I shouldn't have. 

What one tip would you tell your younger self about negotiating? 

Just ask!

You can check out Melanie’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

NICOLE ANDERSSON - TV host + Youtuber

Get to know this fun-loving goal-getter who hosts Style Me Now on Diva TV and E News Asia. Nicole also has her own YouTube channel.

What's your job title & how did you get where you are today? 

I love creating content online and from that, I was able to get the hosting gig on Style Me Now which is all about that 'lifeover'

Tell us about a day at work you'll never forget! 

I think the first day on the set is always one of the most exciting. 

What's your advice about growing a brand or a personal brand? 

Stay true to you. It's difficult to maintain something that isn't authentic and people will see right through that.

“The best negotiating strategy is when you are willing to walk away.”

How do you prepare for negotiation conversations?

I like to do my research and always be well-informed. It' easier to negotiate when you know your stuff!

Did you ever agree to something in a negotiation you now regret doing? 

Not reading the fine print. I used to always get pinched in the fine print so now I always read everything! 

What one tip would you tell your younger self about negotiating? 

The best negotiating strategy is when you are willing to walk away.

You can check out Nicole’s awesome work here on Instagram & her YouTube channel.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

ANNA SHERCHAND - Boss Lady + Travel Queen at travelbloggerfromaustralia

Meet the super wander-woman, Anna. She has solo-traveled to almost 50 countries. Get to know her and her exciting adventures.

I am passionate about my work. I am ambitious, driven and results oriented.

What's your job title & how did you get where you are today? 

Travel Blogger. I didn't plan to be where I am today! Guess life just happened as I was only doing what I loved which is travelling to new countries and sharing my experiences. It has been a journey of 5 years now and two things that helped me along the way were being consistent and creating quality content in the social media, and the blog.

Tell us about a day at work you'll never forget! 

When I was in a remote village in the south of China climbing a mountain alone. Fighting with loads of mosquitoes but ending up with a most spectacular view at the top.

What's your advice about growing a brand or a personal brand? 

1. Be consistent

2. Provide quality and value

“Be open to discussion that brings win-win results for both parties”

How do you prepare for negotiation conversations?

1. Understand the campaign concept or your role top to bottom and inside out.

2. Know what they are offering not only the financial benefits but it could be a foot in the door or other reasons that could benefit your career in the long run.

3. Be mentally prepared to let them know what you are bargaining and what you cannot accept. So there is no false expectation.

4. Be open to discussion that brings win-win results for both parties (but also be mentally prepared to let it go if the negotiation goes sour).

What one tip would you tell your younger self about negotiating? 

Don't be afraid to have a healthy discussion.

You can check out Anna’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.

HELLY TÔNG - Green Lady

What's your job title & how did you get where you are today? 

Job titles: A muse, a model, an entrepreneur, an activist.

The passion to devote my work to my hometown is what really pushes me to get where I am today.

Tell us about a day at work you'll never forget! 

Everyday is a memorable day!

“Tell the truth and build trust with your partners. ”

What's your advice about growing a brand or a personal brand? 

I try to answer 3 questions:

1. Why do we exist? (which I have shared a little at Ted)

2. How much is enough? (money, successful or satisfaction) 

3. What is our mission? (because I believe we are here for a reason, why not be the right person with a good idea for the better world, so not even art industry, but indeed with every career should come with that vision too.

When you could answer all those questions, you would understand yourself more. Then, you could grow your personal brand which illustrating the best version of yourself.

How do you prepare for negotiation conversations? 

To me, to have successful negotiation conversations, first, we have to show our enthusiasm and a positive attitude about our products. Second, be honest. Just tell the truth and build trust with your partners. 

What one tip would you tell your younger self about negotiating? 

Be confident and telling the truth.

You can check out Helly’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like to us to feature you, please reach out here.

PRITSHAYADA PIRIYAMETHA - Luxury Travel Blogger

What's your job title & how did you get where you are today? 

I'm a travel blogger based in Bangkok. I have deep passion about travel around the world  and beautiful resort. 

Tell us about a day at work you'll never forget! 

The day my Facebook page reached up to 1 million people. 

What's your advice about growing a brand or a personal brand? 

Be unique. 

How do you prepare for negotiation conversations?

I did nothing. Just be myself. 

Did you ever agree to something in a negotiation you now regret doing? 

Never. 

What one tip would you tell your younger self about negotiating? 

I should start earlier.

You can check out Prishayada’s awesome work here on Instagram & their website.

Got a story to share or a PepTalk to give? If you'd like us to feature you, please reach out here.